Digital Marketing Coordinator

Digital Marketing Coordinator

Company: Consumer Genius Inc.

About Us:

Consumer Genius Inc. is one of North America's fastest-growing companies, providing digital leads and calls to various financial companies, including mortgage firms, insurance firms, car dealerships, and lenders in the USA, Canada, and the UK. We are seeking a dynamic Digital Marketing Coordinator to join our team and contribute to our continued success.

Job Overview:

The Digital Marketing Coordinator will support the execution and coordination of our digital marketing strategies. This role requires a proactive individual who is organized, detail-oriented, and skilled at managing multiple digital campaigns across different platforms. You will work closely with the marketing team to drive engagement, optimize campaigns, and ensure consistent brand messaging across channels.

Key Responsibilities:

1. Plan, execute, and optimize digital marketing campaigns across various platforms, including Google, Meta (Facebook/Instagram), TikTok, and others.
2. Assist in the creation of marketing assets, including graphics, videos, and ad copy, by collaborating with content creators, designers, and writers.
3. Monitor, analyze, and report on campaign performance, using analytics tools to identify trends, insights, and opportunities for improvement.
4. Work with Media Buyers and other marketing professionals to coordinate, launch, and measure advertising campaigns.
5. Develop wireframes and coordinate scripting, ensuring smooth ad creation, upload, and tracking.
6. Support the marketing team in email and SMS campaign automation and optimization for lead nurturing and customer engagement.
7. Stay updated with industry trends, new platform features, and evolving best practices to maximize marketing effectiveness.
8. Assist in managing budgets, timelines, and content calendars for digital campaigns.

Qualifications:

1. Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
2. 1-3 years of experience in digital marketing or advertising, preferably in a B2B or agency setting.
3. Familiarity with digital marketing platforms and tools, such as Google Ads, Facebook Business Manager, TikTok Ads, Google Analytics, and marketing automation systems.
4. Strong analytical skills and data-driven thinking, with experience in campaign performance analysis.
5. Excellent organizational, project management, and communication skills.
6. Creative mindset with a keen eye for detail and aesthetics.
7. Team player with the ability to multitask and prioritize work in a fast-paced environment.

Why Join Us?

1. Be part of a rapidly growing company with a dynamic and collaborative team.
2. Work on innovative marketing campaigns that have a real impact on our success.
3. Opportunity to learn, grow, and make a significant contribution to the digital marketing landscape.

Job Type: Full-time

Pay: $38,000.00-$55,000.00 per year

Benefits:

• Casual dress
• Dental care
• Employee stock purchase plan
• Extended health care
• Paid time off
• Work from home

Flexible language requirement:

• French not required

Schedule:

• Monday to Friday

Work Location: In person