Digital Marketing Assistant Manager

2001 Huron Church Rd, Windsor, ON N9A 6L6, Canada Req #455

Friday, October 11, 2024

Farrow, a wholly owned subsidiary of Kuehne+Nagel Group, is headquartered in Windsor, Canada. Farrow brings to the global trade industry over 110 years of expertise in cross-border customs brokerage, import/export trade compliance consulting, and integrated logistics services. With operating locations across Canada, the United States, and Europe, Farrow manages over 800 employees with 38 offices and warehouses including those of acquired companies D.J. Powers Co. Inc. and Link+ Corporation.

Position Summary

This Assistant Digital Marketing Manager role will be responsible for all marketing systems/programs administration, data management, and reporting for respective marketing activities to ensure that these systems/programs are being used to their fullest potential to benefit the business. Such platforms include SalesForce, Pardot, WordPress website (farrow.com), Google Analytics/SEO optimization tools, social media accounts, etc.

This position also encompasses a responsibility to participate in MarTech marketing content development, providing creative and copy guidance and editing when design work is needed for program communications.

Key Responsibilities

Pardot and Salesforce

• Manage email campaign marketing and trade communications, including management of contact lists, and report generation on email opens and clicks, form submissions, website visitors, etc.
• Design and issue Farrow’s quarterly digital digest to clients, evolving the format and content as required.
• Continuously improve email marketing content and tactics.
• Maintain the marketing collateral repository as collateral is created/refreshed.

WordPress - Farrow Website

• Ownership of website activity including ongoing updates of website content.
• Analyze and strategize how to continuously improve the Farrow website’s design, user experience, traffic, and content.
• Utilize SEO tools to maintain and improve keyword ranking and web search performance.
• Regularly analyze social media analytics and collaborate with Communications team member(s).
• Maintain a regular cadence of competitor websites’ new content/functionalities.
• Maintain account administration of Farrow’s social media, Google (Maps), and Bing accounts.

Farrow Intranet

• As the marketing lead for Farrow’s intranet, own and manage the communications calendar and content online.
• Maintain inter-office software functionality.
• Manage ongoing content to share internal messaging.

Survey Monkey

• Oversee Farrow’s annual Customer Satisfaction survey including survey design and execution.
• Manage the execution of ad hoc marketing research surveys or online polls.
• Review and monitor online trends and opportunities.
• Be the Farrow liaison/representative between all respective system/program supplier companies.
• Facilitate and host client webinars using event software/common meeting platforms.
• Support the marketing team.

Education and Experience

• Post-secondary degree or certificate in Marketing, Communications, or Business.
• Minimum 3-5 years’ experience in marketing.
• Experience working with Salesforce Marketing Cloud account engagement/similar CRM programs including Pardot.
• Experience with website UX and content management.
• Knowledge of, and experience with, social media management and monitoring tools.
• Branding and/or general marketing functions experience.
• Familiarity with common survey software/systems.
• Strong Microsoft Office skills, in particular Excel, Word, and PowerPoint.
• Ability to time manage multiple simultaneous concurrent projects in a fast-paced environment.
• Demonstrated oral, written and editing skills.

Working Conditions, Mental Effort & Physical Requirements

• Must work under deadlines and related stresses in a timely and efficient manner.
• Ability to sit for extended periods.
• Ability to focus on a computer screen for extended periods.

Farrow is an equal opportunity employer, committed to diversity and inclusion. Accommodations for job applicants with disabilities are available on request.