Digital Marketing and E-Commerce Specialist - 1 year contract

Thanks in advance, but if you do not have a valid work permit (or your permanent residency) please don't apply to this position

This is a one year maternity leave contract

Our fashion client is looking for an experienced and detail-oriented Digital Marketing & E-Commerce Specialist to manage their digital platforms, optimize online merchandising, and execute digital marketing initiatives. This role requires expertise in both B2B (NuOrder, Trenza Shop) and B2C (consumer-facing platforms like Shopify) channels to ensure seamless operations across their e-commerce ecosystem.

Responsibilities:

Data & Platform Management

1. Coordinate data imports (product descriptions, attributes, images) across platforms, Shopify, NuOrder, and Trenza Shop.
2. Manage ERP (Momentis) for e-commerce tasks, including image uploads, product descriptions, bug fixes, and data maintenance.
3. Provide reporting and analysis using ERP, Shopify, Google Analytics and other tools.

Digital Marketing

1. Develop and execute segmented newsletters using Klaviyo.
2. Oversee online merchandising, including categorization, sorting rules, and inventory monitoring.
3. Create promo codes and strategic promotions aligned with seasonal campaigns.
4. Update the store locator.

E-Commerce Management (B2B & B2C)

1. Manage and update product data and descriptions in our ERP system and also our customers platform such as: Shopify, NuOrder, and Trenza Shop.
2. Write and optimize SEO-friendly copy for website product descriptions and landing pages.
3. Oversee website launches, content updates, and maintenance, ensuring all platforms are up-to-date and functioning efficiently.
4. Maintain and optimize email automation content, web forms, and partnership discounts.

B2B Operations

1. Update and maintain B2B platforms content and catalogs, including new collection pushes and line sheets.
2. Support B2B tools like Toolbox and order forms with content updates and maintenance.

Requirements:

Education:
Bachelor’s degree in E-Commerce, Digital Marketing, or a related field.

Experience:

1. 5+ years in a fast-paced e-commerce or digital marketing environment, with B2B2C experience preferred.
2. Hands-on experience in managing and maintaining e-Commerce websites/portals.

Technical skills

1. Proficiency in Shopify and NuOrder B2B platform.
2. Skilled in email marketing tools like Klaviyo, and executing effective marketing strategies tailored to e-commerce and B2B2C environments.
3. Ability to craft and optimize engaging, SEO-friendly web content, including product descriptions, landing pages, and marketing copy.
4. Expertise in digital sales techniques and website optimization for conversions.
5. Familiarity with ERP & Shopify integration.

Soft Skills

1. Excellent organizational and project management skills.
2. Strong communication and collaboration abilities to work effectively across teams.
3. Analytical and multitasking skills to manage diverse tasks and projects.
4. Design & Detail Orientation: Familiarity with web design principles, ensuring visually appealing and user-friendly layouts that drive conversions.

Benefits:

1. People-Centric Culture: Join a company that truly values and cares for its employees, fostering a supportive and inclusive work environment.
2. Comprehensive Insurance Coverage: Access to a Manulife Group Benefit insurance plan, ensuring you and your family are well-protected.
3. AllHealth TeleNavigation App: Gain access to an app, fully paid by our client, that provides you and your family with 24/7 access to a doctor within 15 minutes.
4. Product Perks: Enjoy discounts on our high-quality products and the opportunity to test select items!
5. Birthday Perk: Celebrate your special day with a day off—because your birthday is meant to be enjoyed!
6. Work-Life Balance: Benefit from flexible hours, personal days, Hybrid work, reduced Friday hours in both summer and winter, giving you more time for yourself.