Digital Marketing & Analytics Strategist

Overview:
Interweave Media Group is an innovative and rapidly growing startup in the digital marketing industry, based in Southwestern Ontario. We are seeking a highly motivated and creative individual for the position of Digital Marketing & Analytics Strategist.

Responsibilities:

• Assist in creating, managing, and optimizing Google Ads, Meta Ads, and email marketing campaigns for both our clients and internal projects.
• Develop, monitor, and analyze key performance metrics through tools like Google Analytics, Google Tags, and conversion tracking systems, to optimize performance and meet campaign objectives.
• Collaborate on Search Engine Optimization (SEO) strategies to enhance website visibility and organic search rankings.
• Support website development initiatives, ensuring seamless integration of tracking and analytics tools.
• Set up, test, and manage conversion tracking to capture critical insights on campaign performance.
• Conduct data analysis to provide actionable insights and inform digital marketing strategies.
• Collaborate with the team to maintain a data-driven approach to decision-making in digital marketing campaigns.

Requirements:

• 3+ years of experience in a similar digital marketing role.
• A degree/diploma in marketing, data analytics, or a related field of study.
• Strong proficiency with Google Ads, Google Analytics, Google Tags, Meta Ads, and SEO practices.
• Familiarity with email marketing and website development fundamentals.
• Analytical mindset with the ability to interpret data and provide insights.
• Knowledge of tracking and conversion optimization tools.
• Detail-oriented and comfortable working in a metrics-driven environment.
• Ability to multitask and meet deadlines in a fast-paced setting.
• Strong communication and collaboration skills, with a focus on driving results through data.

Job Details:

This is a hybrid position with nominal work hours between 9 AM and 5 PM, with hours that can be adjusted if necessary.

If you are passionate about digital marketing, have an analytical mindset, and are eager to contribute to the success of a growing startup with the potential for future growth within the company, we would love to hear from you. Apply now and join our team at Interweave Media Group!

Please note that only shortlisted candidates will be contacted.

Job Types: Full-time, Part-time

Pay: $22.30-$25.30 per hour

Expected hours: 20 – 40 per week

Benefits:

• Flexible schedule
• Work from home

Schedule:

• Monday to Friday

Work Location: In person

Application deadline: 2024-12-08
Expected start date: 2025-01-06