Digital Marketing Analyst

Here's a bit about Unique Appliances

At Unique Appliances, we’re redefining everyday living with thoughtfully designed, high-performance appliances that blend elegance, simplicity, and smart functionality. As a fast-growing direct-to-consumer (D2C) and business-to-business (B2B) brand, we’re looking for a Digital Marketing Analyst to help us strengthen our digital presence and deliver a seamless customer experience across all touchpoints.

Unique Appliances Offers

• A key role in a fast-growing, design-driven brand
• The opportunity to shape and optimize a high-performing eCommerce operation
• Collaborative, supportive team culture
• Competitive salary, benefits, and growth potential

Here's what you will do as a Digital Marketing Analyst

We’re seeking a digitally savvy, results-driven Digital Marketing Analyst with a strong understanding of Shopify Plus and integrated eCommerce systems. This role is ideal for someone with hands-on experience managing D2C and B2B stores on Shopify, optimizing marketing performance, and implementing CRM workflows—not a full-stack developer, but someone who knows enough to manage integrations, apps, and data flow confidently. You’ll be responsible for overseeing the day-to-day performance and functionality of our Shopify storefront, coordinating light customization and app integration, and using analytics to drive marketing strategy and customer engagement.

Key Responsibilities of a Digital Marketing Analyst

• Managing Shopify Plus storefronts for both D2C and B2B, including site updates, product launches, merchandising, and app integrations
• Optimizing site performance, usability, and customer experience without the need for custom development
• Implementing and managing CRM workflows, customer journeys, and lifecycle marketing campaigns using HubSpot
• Tracking and analyzing marketing and customer behavior data to deliver actionable insights and improve campaign performance
• Coordinating with marketing, design, and product teams to support promotions, launches, and cross-channel strategy
• Monitoring and reporting on key KPIs including conversion rates, retention, and campaign ROI

What we are looking for in a Digital Marketing Analyst

• 3+ years in digital marketing, eCommerce, or marketing operations with a focus on analytics and execution
• Experience managing Shopify Plus stores (no coding required, but a working knowledge of themes, apps, and storefront tools is essential)
• Familiarity with Shopify apps, third-party integrations, and optimizing backend workflows
• Working knowledge of HubSpot (or equivalent CRM) including automation, analytics, and segmentation
• Proficiency in Google Analytics (GA4), Google Tag Manager, and basic tracking/tagging
• Understanding of D2C and B2B eCommerce best practices, customer journeys, and conversion optimization

Nice to Have

• Experience with email platforms like Klaviyo
• Knowledge of A/B testing tools and UX insight tools like Hotjar

This unique blend of hard AND soft skills will be critical to help Unique bridge where we’re coming from with where we’re going. Unique is a small company with inner bigness. We’re that ideal company you read about but can’t find. If this position and our company culture get you excited, and you feel you’ll be an asset to our team, then we look forward to hearing from you!

Please inform us if you require any accommodations during the hiring process. Please note that only those candidates selected for an interview will be contacted.

Please note we are only accepting applications from those authorized to work in Canada and we are not currently sponsoring any temporary or permanent work visas.