Digital Experience Specialist

Please note:

1. Current work authorization for Canada is required for all openings.

2. This is a regular, full-time role.

3. You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.

Who We Are

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

Role Overview:

The Digital Experience team is responsible for designing, developing, and implementing Fidelity Canada’s digital marketing strategy with the goal of increasing engagement across all approved digital channels. Responsibilities include digital user experience, web publishing, optimization, maintenance and continuous improvement of Fidelity.ca and other digital properties, and optimization of marketing campaigns.

The Digital Experience Specialist will work closely in partnership with the content marketing, advertising, events, automation, translation and design teams to continuously maintain and post new content on Fidelity Canada’s various digital properties in a timely manner while ensuring content is compliant. Digital channels include, but are not limited to, the website, microsites, mobile apps, videos, and marketing automation solutions.

What You Will Do:

Digital Content Administration

1. Responsible for daily web content publishing – new content and content updates - via a CMS (content management system)

2. Ensure timely completion of content publishing on digital properties

3. Ensure all web content meets AODA web accessibility guidelines

4. Develop and maintain documentation regarding job processes, system functionality and emergency/backup procedure

5. Utilize the CMS to its full potential to create innovative digital experiences

6. Support Marketing, Sales and other partners for Vidyard video use, rolling out platform enhancements, troubleshooting, providing reporting, tutorials and best practices

7. Develop and execute go-to-market strategies for video platform features, aligning with business objectives, target markets, and requirements

Marketing Campaigns and Product launches

1. Perform competitive analysis, provide wireframes, and make user journey and content flow recommendations for campaigns

2. Provide in-flight optimization and post-campaign reporting, using data analytics to understand user behaviour and content performance for active and future campaigns and product launches

Content Compliance Administration

1. Ensure the content currently residing on the website and new content posted adheres to compliance guidelines

2. Notify content owners of existing and potential compliance infringements and expired content

Maintenance of Digital Platforms

1. Perform disaster recovery testing of the CMS, as needed

2. Liaise with Information Security to help facilitate any systems maintenance required for ongoing system support

3. Identify opportunities and work with Information Technology to make enhancements to digital properties

What We Are Looking For:

1. Completion of a two-year post-secondary program with a Marketing, UX or technology focus

2. 2+ years of hands-on experience with content management systems

3. Experience in Digital Marketing and/or enterprise-level website operations and administration

4. Experience with Adobe Experience Manager and/or web standards and technologies (i.e. HTML5, Java, CSS, video and image formats) is an asset

5. Experience with analytics tools (Adobe Analytics, Google Analytics, Decibel Insights) is an asset

6. Experience with Vidyard an asset

7. SEO knowledge is an asset

The Expertise You Bring:

1. Demonstrate an innovative, collaborative, and forward-thinking approach.

2. Experience producing digital-first campaigns that deliver results.

3. Taking initiative for the planning, execution, and successful completion of projects while identifying opportunities for improvement.

Some of the ways we will help you feel valued and supported as part of our team:

1. Flexible working arrangements - hybrid, and in office options.

2. Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you.

3. Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, which include up to $5000 annually for mental health services and therapy.

4. Parental leave top-up to 100% of your salary for a period of 25 weeks.

5. Up to $650 for home office equipment.

6. Generous time off policy, including two paid days annually to volunteer at a charity of your choice.

7. Diversity and inclusion programs, including an active network of Employee Resource Groups.

8. Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation.

We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years.

Internal applicants should submit their application by 6:59 pm EST on Friday January 31, 2025.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at FidelityCanadaStaffing@fidelity.ca.

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following:

Awards

• Canada's Top 100 Employers
o Greater Toronto's Top Employers
o Canada's Top Family-Friendly Employers
o Canada's Top Employers for Young People

• Great Place To Work Certified
o Best Workplaces for Inclusion
o Best Workplaces for Mental Wellness
o Best Workplaces for Today's Youth
o Best Workplaces for Women
o Best Workplaces in Financial Services & Insurance
o Best Workplaces in Ontario
o Best Workplaces with Most Trusted Executive Teams

• LinkedIn Top Companies in Canada

• Human Resource Director (HRD) - Best Place To Work
o HRD - 5-Star Benefit Program
o HRD - 5-Star Diversity & Inclusion Employer

Designations
• Canadian Compassionate Companies – Certified
• Benefits Canada's Workplace Benefits Award - Future of Work Strategy
• TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
• Canadian HR Reporter's Most Innovative HR Team