Digital Content Specialist

Location:

Toronto

Address

100 Queens Quay East Toronto, Ontario M5E 1V3 Canada

Job Title

Digital Content Specialist

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Position Overview

The Digital Content Specialist is responsible for building and modifying the global content experience across canadagoose.com. Serving as the bridge between the business and technical development teams, you’ll work in partnership with Ecommerce and UX to deliver innovative, data-driven solutions that iterate and improve upon the current product. Working alongside the Digital Content Manager, you’ll build customer journeys that elevate brand campaign and commercial needs while also identifying gaps and opportunities to build net-new experiences that deliver value to consumers and the business. As a critical member of the Digital Content Team, this role requires a deep proficiency in CMS publishing, with an eye for accuracy in front-end structure and style.

What You’ll Do

• Lead the publication of content on CandaGoose.com homepage and landing pages in all languages.
• Test and troubleshoot to resolve content issues, working hand-in-hand with UX, Creative Design and Front-End Development to edit and format final output.
• Generate content for editorial and evergreen touchpoints, informed by business priorities, commercial campaigns and marketing needs. Work with Digital Content team and cross-functional partners to bring ideas to life from brief through execution.
• Oversee all technology development related to the CMS.
• Collaborate with stakeholders to gather business requirements, define product vision, roadmap, and goals.
• Build, maintain and prioritize the product backlog to ensure features and deliverables provide maximum value to content stakeholders and the business.
• Create clear project documentation, write actionable user stories, epics, and acceptance criteria, ensuring stakeholders’ needs are accurately translated into technical solutions.
• Conduct regular meetings to update team members and stakeholders on progress, risks, and deliverables.
• Monitor, analyze and report on content performance and conduct A/B testing to continually evolve and enhance site performance and conversion.

• 3-5 years of experience in a digital content publishing/editing role, ideally within an eCommerce setting for a luxury consumer brand.
• Experience in Agile methodologies with interpersonal skills to manage cross-functional teams and stakeholders.
• CMS management and publication experience, ideally with Salesforce Commerce Cloud Page Designer.
• Analytical mindset with the ability to translate creative solutions into technical outputs (and vice versa).
• Highly detail-orientated with an eye for elevated content, copy and creative.
• Excellent computer skills and technical proficiency across ecommerce technologies and web development; working knowledge of HTML, CSS, Adobe Creative Suite and Figma.
• Experience with web analytics tools (including Google Analytics, Content Square).
• Strong team player and solution-minded communicator who can weave together both art and science in their approach to problem solving.
• Background in the retail & apparel industry with a strong understanding of digital trends and luxury ecommerce best practices.

• Hybrid Environment

• A company built on Canadian roots and heritage.
• Your work is recognized with a comprehensive and competitive Total Rewards Program.
• Opportunities for career growth through numerous internal and external programs.
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards.
• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about.
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues.
• Inspiring leaders and colleagues who will lift you up and help you grow.

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work every day. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.