Digital Campaign Specialist

Posted Tuesday, April 15, 2025 at 4:00 AM

Who we are:

At MCAN, we are most proud of the team we have built and our team member experience. Our people are respected industry innovators, influencers, and big thinkers. We do things differently than other lenders. Our business isn’t selling mortgages, it’s building relationships.

#MCANLIFE is shaped around a culture of customer-centricity for both internal and external clients and powered by genuine collaboration. We are a home for talented professionals seeking a more connected career and one that allows them to use more of their skills.

#MCANLIFE means you can connect, discover, and grow.

We are certified from Great Place to Work Canada 2021-2023 and recognized as one of Canada’s Best Workplaces 2022-2023. We are also thrilled to be recognized on the 2025 list of Best Workplaces for Women!

We’re looking for a Digital Campaign Specialist to join the MCAN’s Marketing team!

Summary:

The Digital Campaign Specialist is a key player in driving the success of our digital marketing efforts, with a focus on managing paid channels, optimizing campaigns, and leveraging marketing operations (Marketing Ops) tools and Salesforce to enhance the performance of the MCAN Wealth brand. This role requires a data-driven marketer with a strong understanding of paid media, campaign optimization, and marketing technology. The ideal candidate will have hands-on experience in managing paid advertising platforms, analyzing performance metrics, and implementing strategies to improve ROI. This role will work cross-functionally and across MCAN brands, as required.

Role and Responsibilities:

• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Microsoft Advertising, Reddit, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Conduct keyword research, audience targeting, and ad copy creation to maximize campaign performance.
• Monitor budgets, bids, and performance metrics to ensure campaigns are cost-effective and aligned with business goals.
• Perform A/B testing and implement data-driven optimizations to improve CTR, CPC, and conversion rates.
• Manage and maintain marketing automation tools (e.g., HubSpot, Marketo, Pardot) to streamline campaign execution and lead nurturing.
• Oversee the integration of marketing campaigns with Salesforce to ensure seamless lead management and reporting.
• Create and maintain dashboards and reports in Salesforce to track campaign performance, lead generation, and ROI.
• Analyze campaign performance data to identify trends, insights, and areas for improvement.
• Develop and implement strategies to optimize landing pages, ad creatives, and user journeys for better conversion rates.
• Ensure all activities adhere to relevant regulatory requirements, industry standards, and internal policies.

Skills and Qualifications:

• Bachelor’s degree in marketing, business, communications, or a related field.
• 3+ years of experience in digital marketing, with a focus on paid media, marketing operations, and campaign optimization.
• Proven experience managing paid channels (Google Ads, Facebook Ads, LinkedIn Ads, etc.) and achieving measurable results.
• Hands-on experience with Salesforce and marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Proficiency in Google Ads, Microsoft Advertising, and social media advertising platforms.
• Strong understanding of Google Analytics/G4, Google Tag Manager, and other analytics tools.
• Experience with CRM systems, particularly Salesforce, including campaign tracking and reporting.
• Knowledge of SEO, SEM, and content marketing best practices.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.

The above information in this description has been designed to indicate the general nature and level of work performed by employees in the position. It is not designated to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

We are dedicated to building an organization that reflects the diversity of our clients and the communities we serve across Canada. Do you possess and value the same attributes? Are you interested in your own development? Then come join our team!

Requests for accommodation can be made at any stage in the recruitment process.

We thank all applicants for their interest but only those selected for further consideration will be contacted.

MCAN is committed to providing accommodation to applicants throughout the job application and interview process to the point of undue hardship. If you require any accommodations, please contact our Human Resources team at hr@mcanfinancial.com.