Demand Generation Marketing Specialist - French & English Speaking

Job Details: Demand Generation Marketing Specialist - French & English Speaking

Are you a bilingual demand gen marketer fluent in French and English, with a knack for creating impactful campaigns?

We're looking for a talented Demand Generation Marketing Specialist to join our team and help us reach more French-speaking small and medium-sized businesses in Canada. Sage’s accounting software solutions are expanding in Canada, helping more SMBs succeed – yet we’ve only scratched the surface of its full market potential. This is an opportunity to leverage your bi-lingual and marketing abilities.

In this role, you’ll focus on planning and executing multi-channel marketing campaigns designed to drive lead generation and pipeline growth. You’ll manage data-driven campaigns across the funnel, ensuring their successful execution. Additionally, you’ll work closely with product marketing, sales, and external agencies, requiring strong communication skills and a collaborative approach.

Minimum Qualifications - Is this you?

1. Fluent in both French and English (required)
2. 2 years of experience in full-funnel demand generation marketing or growth/performance marketing (ideally within Software)
3. Experience in building demand gen programs, demonstrating initiative in execution.
4. Experience orchestrating campaigns across marketing channels specifically email, webinars, events, and close collaboration in support of SDR efforts.
5. Utilizing your deep analytical skills, experience with data analysis tools (e.g., Google Analytics, Tableau), and a strong grasp of marketing metrics and KPIs.
6. Strong project management skills with attention to detail.

Key Responsibilities

1. Help to localize and execute demand-generation strategies to drive qualified leads and sales opportunities for our French language products.
2. Create and manage integrated marketing campaigns across multiple channels, including email, events, third-party associations, webinars, and other digital platforms.
3. Collaboration with the sales team and product marketing managers (PMMs) to ensure alignment on target accounts, messaging, and lead follow-up.
4. Analyze and report on campaign performance, making data-driven decisions to optimize results.
5. Monitoring and optimizing the lead funnel from marketing-qualified leads (MQLs) to sales-qualified opportunities (SQOs).

Benefits

• 100% paid premiums for health, dental, and vision coverage
• RRSP contribution match (100% up to 4%)
• 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days)
• Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)
• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date
• 5 days paid yearly to volunteer (through Sage Foundation)
• $5,250 tuition reimbursement per calendar year starting 6 months after your hire date
• Sage Wellness Rewards Program (annual fitness reimbursement)
• Library of on-demand career development options and ongoing training offerings

Compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. For this role, the target base salary range for new hires is C$75,000 to C$90,000. In addition to base salary, employees will participate in a bonus plan (15%) based on company and individual performance.

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks and more time pursuing their ambitions.

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com.