Demand Generation Marketing Manager

Job Details: Demand Generation Marketing Manager

Job Title: Demand Generation Marketing Manager

Job Description: Sage’s AI-powered accounting software solutions are expanding in Canada, helping more small businesses succeed – yet we’ve only scratched the surface of its full market potential. This is an opportunity to leverage your demand gen marketing skills and grow your career.

As the Performance (Demand Gen) Marketing Manager for small business and specialty products in North America, you will lead data-driven marketing campaigns that fuel pipeline growth and revenue across the US and Canada. From demand generation to lead nurturing, your work will empower small businesses to deliver more value to their clients with the industry’s most trusted SaaS solution.

To succeed in this role, you'll bring strategic thinking, data-driven decision-making, and strong analytical skills, with a proven track record in demand generation, lead nurturing, and marketing automation. Effective communication skills will support your cross-functional collaboration with product marketing, partner marketing, external agencies, sales, and other key stakeholders.

What’s in it for you?

1. Expand your skills at a global SaaS company, contributing to products voted #1 in customer satisfaction for 10 consecutive years.
2. Grow your international professional network by collaborating with globally diverse, customer-centric marketing and sales teams that are committed to innovation, boldness, and effectiveness.
3. Enjoy a working environment that embodies our values (Human, Trust, Bold, Simplify), supports work-life balance, and community volunteering via our Sage Foundation.

Location: Hybrid; 3 days of in-office collaboration from our Toronto or Vancouver office.

Minimum Qualifications:

1. 4 years of B2B full-funnel demand generation/performance marketing experience
2. You can provide examples of effectively:

• Building and driving demand gen programs, demonstrating initiative in developing strategies and execution.
• Orchestrating campaigns across marketing channels specifically email, webinars, events, and close collaboration in support of SDRs efforts.
• Utilizing your deep analytical skills, experience with data analysis tools (e.g., Google Analytics, Tableau), and a strong grasp of marketing metrics and KPIs.
• Utilizing ABM (Account-Based Marketing) strategies and tools.
• Collaborating across sales and marketing teams, understanding its value, and being adaptable, influential, and proactive.

Key Responsibilities:

1. Develop and execute full-funnel demand generation strategies, including integrated campaigns across account-based marketing (ABM), email, events, third-party associations, webinars, and digital platforms, to drive qualified leads and sales opportunities.
2. Collaborate closely with the sales team and product marketing and partner marketing to align on target accounts, messaging, and lead follow-up.
3. Analyze and report on campaign performance, leveraging data-driven insights to optimize results and manage the lead funnel from marketing-qualified leads (MQLs) to sales-qualified opportunities (SQOs).
4. Manage the demand generation budget and allocate resources effectively to maximize ROI.
5. Stay up to date with industry best practices and emerging trends in demand generation and digital marketing.

Benefits:

• 100% paid premiums for health, dental, and vision coverage
• RRSP contribution match (100% up to 4%)
• 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days)
• Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)
• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date
• 5 days paid yearly to volunteer (through Sage Foundation)
• $5,250 tuition reimbursement per calendar year starting 6 months after your hire date
• Sage Wellness Rewards Program (annual fitness reimbursement)
• Library of on-demand career development options and ongoing training offerings

Compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. Certain provinces in Canada require job postings to include a reasonable estimate of the salary range applicable to the role. For this role, in those locations, the target base salary range for new hires is C$90,000 to C$113,000. In addition to base salary, employees will participate in a bonus plan (20%) based on company and individual performance. Our talent acquisition team will provide specific opportunities on our bonus or incentive programs. The range listed is just one component of the Sage total compensation package.

Function: Performance Marketing

Country: Canada

Office Location: Hybrid

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com.