Data Strategist, Digital Marketing

Title: Data Strategist, Digital Marketing

Requisition ID: 210799

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The Data Strategist will support our Digital Marketing partners by prioritizing and managing projects through the project life cycle and delivering valuable analytical outputs (e.g., dashboards, case studies, models, etc.) to business partners. This role is a mix of technical understanding/skills and business acumen, requiring knowledge and experience in digital marketing as all projects need to be managed in the context of the larger digital marketing landscape.

In this role you will:

• Work with business partners, understand their business problems, create analytics solutions, and present information back to them.
• Manage projects through the full project lifecycle, including:
  • Scope out projects by creating requirements, timelines, project scope, etc.
  • Create analytical outputs (new data sets, dashboards, actionable insights, deep dive analytics) that will help support business growth and development.
  • Create artifacts, such as project plans, documentation, data lineage, metadata, metrics definitions, etc.
  • Present analytical outputs, communicate findings, and provide recommendations for actionable insights to business partners and key stakeholders.
• Act as a Subject Matter Expert (SME) with our Digital Marketing partners and other key stakeholders, proactively looking for solutions to business problems.
• Collaborate with other Data, Technology, and Analytics partners.
• Promote Data Literacy with partners and key stakeholders to raise the collective understanding of data and tools available to them.
• Proactively suggest project ideas, data process improvements, or value opportunities.
• Investigate and become an expert in available data sources, transform and determine how they can be interpreted for analysis, identifying any gaps and developing a plan of action to address them.
• Develop and produce reusable data assets using business acumen, statistical, and visualization techniques.
• Conduct analysis using descriptive or advanced techniques on massive volumes of structured and unstructured data to create actionable insights.
• Collaborate with business stakeholders and technical partners to establish trends, understand performance, identify opportunities for growth, and provide actionable insights.
• Develop and produce analyses, reports, and insights for partners that help drive tactical, operational, and/or strategic decision making in support of Digital Marketing goals.

Do you have the skills that will enable you to succeed in this role?

• University education in Business, Computer Science, Computer/Software Engineering, Mathematics, or equivalent experience.
• Strong communication skills (oral and written).
• End-to-end analytics experience: explore, clean, aggregate, and consolidate data; create analytical outputs; synthesize information in easy-to-understand formats; communicate/present findings to business partners.
• Experience querying and working with large data sets, ideally within an Enterprise Data Lake, Enterprise Data Warehouse, or Cloud environment.
• Ability to manage the planning, processes, and coordination of multiple projects.
• Data visualization experience: for example, Tableau, PowerBI, QlikView, Domo, etc.
• Proficiency in at least one programming language: SQL, Python, R, SAS.
• Experience in Digital Marketing and/or Digital Marketing Analytics.
• Experience in Banking/Financial Services preferred.

What's in it for you?

• Diversity, Equity, Inclusion & Allyship - We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and embraced through bias-free practices and inclusive values across Scotiabank.
• Accessibility and Workplace Accommodations - We value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone.
• Upskilling through online courses, cross-functional development opportunities, and tuition assistance.
• Competitive rewards program including bonus, flexible vacation, personal, sick days, and benefits starting on day one.
• Community engagement opportunities through various programs such as hackathons, contests, and more!

Location(s): Canada : Ontario : Toronto

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.