Data Scientist - Geographic Marketing

Data Scientist - Geographic Marketing

Apply locations

Burlington, ON, Quincy, MA

Time type: Full time

Posted on: Posted 2 Days Ago

Job requisition id: JR8401

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Job Description:

Reporting to the Data Science Chapter Lead, the Data Scientist focused on Geographic Marketing will be responsible for providing relevant insights specific to the different regions and postal/ZIP codes, for both Canada and the United States. This role involves sourcing information about our customers and the market, integrating it by building maps and visual representations of the data that are easy for stakeholders to understand. With a strategic position within the organization, the Data Scientist will provide ongoing support to different teams by understanding their needs, providing relevant insights, and identifying the latest regional/geographical trends in the market.

Primary Responsibilities:

• Own all the company’s geographical data & mapping, serving as a point of reference for inquiries about regional insights.
• Collect, update, and analyze customer and market data from various internal and external sources, mapping it by regions.
• Transform data into insights that improve business value.
• Provide ongoing strategic support to different teams & stakeholders.
• Work closely with marketing teams to identify priorities for Cogeco/Breezeline.
• Prepare & present reports, communicating insights clearly and oriented towards Cogeco/Breezeline’s strategic priorities.
• Collaborate with stakeholders across the company to understand their needs for regional insights.
• Update stakeholders on new regional trends or changes observed in the market.
• Maintain contact with data engineering and integration teams to ensure access to relevant information and data quality.
• Collaborate, coach, and learn with a growing team of experienced Data Scientists.
• Propose solutions and strategies to business challenges.

Requirements:

Academic Training:

• Bachelor degree in a relevant field (Data Science, Business Intelligence, etc.) or a combination of equivalent education and experience.

Work Experience:

• Minimum of 5-7 years of experience in a similar role.
• Experience in the Telecommunications industry is an asset.

Specific Skills:

• Proficiency in writing complex SQL queries.
• Hands-on experience with Python is a plus.
• Analytical ability to gather data, perform transformations, conduct complex analyses, and solve business and technical problems.
• Experience with cloud platforms like Google Cloud, AWS, or Azure.
• Good understanding of customer analytics and metrics (e.g. ARPA, Customer lifetime value, customer segmentation, clustering).
• Proficiency with BI tools (Tableau or LookerStudio).
• Advanced ability to analyze and draw insights from data and communicate them clearly to stakeholders and senior management.
• Strong storytelling skills, able to build a strategy through to execution.
• Strong communication skills, both verbal and written; bilingualism in English/French is an asset.
• Ability to work independently with minimal oversight.
• Strong analytical skills and intuition with numbers, synthesizing disparate information sources.
• Ability to work with cross-functional teams.
• Team player with a collaborative spirit.
• Openness to working in Agile environments with multiple stakeholders.
• Experience working on GIS projects is a plus.

Location:

Burlington, ON

Company:

Cogeco Connexion Inc

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. We are committed to creating a more diverse and inclusive world of belonging.

By fostering a culture where all colleagues can bring their best selves to work, we aim to build a more equitable workplace and world. From professional development to personal safety, Cogeco strives to create an environment that welcomes and nurtures all. We prioritize the health and well-being of our colleagues, knowing that engaged and appreciated employees equate to a better overall experience for our customers.

If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at inclusion@cogeco.com.

About Us:

Rooted in the communities it serves, Cogeco Inc. is a growing competitive force in the North American telecommunications and media sectors, serving 1.6 million residential and business subscribers. Its Cogeco Communications subsidiary provides Internet, video, and phone services in Canada, and in thirteen states in the United States under the Cogeco Connexion, oxio, and Breezeline brand names. Through Cogeco Media, it owns and operates 21 radio stations primarily in the province of Québec as well as a news agency. Cogeco's subordinate voting shares are listed on the Toronto Stock Exchange (TSX: CGO).