Data Analyst, Marketing

About the Role & Team

On the Data Insights & Analytics team, our mission is to develop high-quality and sustainabledata-driven solutions to improve profitability, growth and the user experience. As a Data Analyst,you’ll work directly with the marketing team to help them leverage data to track performance,make better decisions and ultimately reach their goals. The ideal candidate has strongcommunications skills, a passion for data, a background in quantitative analysis and an interestin professional sports, betting & eSports.

About the Work

As a key member of our Analytics team you will:

• Develop a deep understanding of how users interact with theScore’s apps and websites.
• Leverage marketing analytics tools (e.g. Branch, Optimove, Google Analytics) and identify opportunities to apply advanced analytics techniques to drive insights.
• Create data models via dbtCloud to assist in database optimization and analyses
• Monitor and report on all marketing KPIs and investigate anomalies as they arise.
• Analyze and compare quality of paid acquisition and CRM campaigns for media & betting apps.
• Answer ad-hoc questions & requests via SQL by leveraging data available in various databases.
• Analyze results of betting promotions and recommend improvements & optimizations.
• Design, create, execute and measure results from multivariate testing related to marketing activities.
• Stay on top of emerging trends in media, sports betting, analytics & marketing industries.
• Liaise with business stakeholders to identify data-drive projects and perform deep-dive analyses to provide recommendations and help make impactful, data-driven decisions
• Oversee team's analysis to ensure data and insights shared are accurate and informative.
• Mentor Junior Data Analysts.

About You

• University degree in Business, Economics, Computer Science or related field.
• 3+ years of related experience.
• Demonstrated ability to work with a variety of analytics tools such as, but not limited to: Looker, Mode, ThoughtSpot, Tableau, Power BI, Amplitude, Branch, Sensor Tower, Google Analytics.
• Strong knowledge of relational databases and SQL.
• Familiarity with analysis tools; R or Python packages are preferred.
• A passion and curiosity for solving analytical problems using quantitative approaches.
• Ability to take complex data and present it in a clear and simple manner.
• Ability to focus in a fast paced environment and multitask.
• Excellent written and oral communications skills.

What We Offer

• Competitive compensation package
• Fun, relaxed work environment
• Education and conference reimbursements.
• Parental leave top up
• Opportunities for career progression and mentoring others

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