Data Analyst

Are you a data-driven professional with a passion for digital analytics? Join a leading Digital Banking team as an Analytics Consultant (Senior Data Analyst) and help shape digital sales strategies using cutting-edge Adobe tools. This is a fantastic opportunity to work on high-impact projects, collaborate with top-tier professionals, and contribute to optimizing customer journeys.

What You’ll Do:

• Lead and deliver Adobe and Google Analytics architecture, design, and implementation for digital strategy initiatives and marketing campaigns.
• Collaborate with Marketing and Sales teams to implement and measure project KPIs using advanced analytics solutions.
• Partner with technology vendors to oversee configurations, governance, and integrations of vendor products.
• Conduct weekly assessments of digital alerts and audit metrics, continuously seeking automation and enhancement opportunities.
• Stay informed on evolving privacy laws to ensure compliance and mitigate potential risks.

Must-Have Qualifications:

• 2-5 years of experience in digital analytics, with expertise in: Adobe/Google Analytics, Third-party SDK integrations, Digital tagging & tracking, Campaign tracking, A/B testing & client journey personalization, Tactics optimization
• Strong understanding of customer data and analytics platforms, including Customer Data Platforms (CDP) and Adobe Experience Platform (AEP).
• Experience with MarTech product engineering, platform architecture, and data development.
• Knowledge of federal and provincial data privacy laws and industry best practices.
• Strong project management, communication, and relationship-building skills.
• Ability to provide both quantitative and qualitative analytical insights.

Nice-to-Have Qualifications:

• Degree in business, math, marketing, finance, information management, statistics, or a related field.
• Experience in data modeling and statistical methodologies.
• Familiarity with ObservePoint and automated tagging/validation techniques.

Why Apply?

• Innovative Environment: Work with leading-edge Adobe and Google Analytics tools.
• Impactful Work: Play a key role in enhancing digital sales strategies within a top-tier banking institution.
• Collaborative Team: Be part of a dynamic team of eight professionals, working closely with leadership and project teams.

Join us in driving data-driven decision-making and optimizing digital experiences. Apply today!