Customer Marketing Automation Lead - SFMC

Customer Marketing Automation Lead - SFMC

Description -

In this role you will manage the platform, innovation and automation to HP Direct to Customer and eCommerce across Americas. Through best in class x-channel direct communications, you will empower Digital Direct CRM to drive customer acquisition, customer value, base monetization, and brand consideration. You will support and have a pivotal role in the consumer & SMB strategic direct to customers transformation. You’ll be welcomed to HP, an innovative US $ 50 billion company that keeps reinventing itself.

Responsibilities:

• Accountable for SalesForce Marketing Cloud (SFMC) advanced and effective use for CRM and direct to customer experience management.
• Guide SFMC strategy, development of new capabilities, new channels, feature enhancements, systematizations, design, campaign operations, governance, and execution of best practices across all core marketing channels.
• Steer automations and be accountable for the portfolio of automated experiences, journeys, campaigns orchestrated by SFMC and collaterals.
• Manage platform configurations, processes, resources and governance for development and implementation of customer programs and experiences automations.
• Lead comprehensive and effective use of Marketing Cloud and digital direct to customer touchpoints.
• Support and contribute to the design of journey strategy development.
• Consult business stakeholders and enable business outcomes through SFMC and direct digital touchpoints.
• Secure extensive and effective customer data integration in SFMC by partnering with CRM data architecture, analytics and business stakeholders.
• Co-Responsible with ecosystem platform team for compliance, privacy, architecture, and operations. Keeping up-to-date with Data Protection laws and industry best practice, trends and standards.
• Lead, support and upskill specialist and expert resources.

Experience:

• 10+ years’ experience managing and developing direct marketing technology, systems and resources.
• Around 5+ years specific SFMC experience with expert knowledge in Marketing Cloud implementations, developments, management and governance.
• Experience as solution architect and design for campaign and/or customer management systems.
• Proven track record of working with multi-stakeholder teams, specifically IT, infrastructure, security, other platforms and business operations.
• Familiarity with systems integrations such as CRM, Content Management, eCommerce and Web Analytics.
• Knowledge of data architecture/schema, including relational data models and sql syntax, documentation of data models, and data flows.
• Customer journey mindset developed through the creation and execution of automated marketing campaigns.
• Extensive email marketing automation experience with Salesforce Marketing Cloud.
• Experience working with Interactive Studio, Journey Builder, Automation Studio, Email Studio / Triggered Emails, Cloud Pages, Contact Builder / Audience Builder and Content Builder.
• Marketing Cloud certifications an advantage.
• Success record on managing platform development, integrations of customer data, introduction of new features, functionalities, establishment of governance across teams to secure robust and reliable operations.

Additional:

• You are an advocate of customer marketing, CRM best practice and performance. You are confident to put customer journeys at the forefront.
• You are passionate to envision journeys and ways tech can enable and scale outstanding customer experiences.
• You are a strategic thinker with roll-up-the-sleeves attitude and obsessive approach to execution excellence.
• You take accountability and feel motivated with opportunity to get things done.
• You are comfortable with complex matters and can synthetize with ease. You appreciate clear communication.
• You value an international dynamic environment, relationship with diverse stakeholders, partners and multidisciplinary teams.

The base pay range for this role is $165,000.00 to $180,000.00 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

HP Canada is an equal opportunity employer. We welcome the many dimensions of diversity. Upon request by qualified candidates, accommodation of special needs may be considered during all stages of the selection process within the framework of the HP Accommodation Policy. If you need assistance in filling out the employment application or require a reasonable accommodation while seeking employment, please e-mail hrgsglobalstaffing@hp.com. Note: This option is reserved for applicants needing a reasonable accommodation related to a disability.

In order to satisfy our contractual obligations with clients, the successful candidate will be required to pass a basic, standard Criminal Records check. You will also be required to sign off on HP's Confidentiality, Non-Solicitation and Conflict of Interest Agreement.

HP’s commitment to diversity, equity and inclusion – it’s just who we are. From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!

Job -

Marketing

Schedule -

Full time

Shift -

No Shift premium (Canada)

Travel -

Relocation -

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement