CRM Strategy Lead

Who We Are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

You Are:

As a lead in Marketing Advisory, you will be a catalyst for transformation, bridging business challenges with customer-centric solutions to drive meaningful, brand-led growth. Your role will center on crafting and executing relevant experiences across messages, products, and services by tapping into a deep understanding of consumer needs. You'll leverage people, processes, and technology in a seamless, optimized way to deliver impactful business outcomes.

In this role, you will help design and establish the ideal conditions for marketing organizations to thrive. You'll define the future vision for the brand, refine operational strategies, and oversee the orchestration of transformation. Your strategic insight will be vital in answering critical questions: What do we want to become? How will we operate in the future? How will we drive and manage this transformation?

You will create actionable brand strategies for all consumer touchpoints, ensuring that every interaction is purpose-driven and contributes to a powerful brand experience. Your goal will be to drive outsized impact in the market, social platforms, and culture at large.

By harnessing technology, data, and insights, you will enable personal, authentic connections that foster meaningful relationships between brands and consumers. Through your work, you will deliver targeted, relevant messaging that drives relevant outcomes and accelerates growth.

The Work:

• Developing and championing marketing strategies to grow our clients’ business

• Managing execution of integrated marketing plans to drive customer acquisition, conversion, retention, and other key business objectives

• Gathering and analyzing research, insights, and data to determine the most valuable opportunities to improve marketing performance and inform marketing approach and strategy

• Providing subject matter expertise in designing data-driven multichannel relationship marketing strategies utilizing web, mobile, social, email, and traditional direct marketing channels

• Advising on best practices and trends across the ecosystem of marketing capabilities (e.g., content and creative, customer technology, CX)

• Engaging with senior and executive level clients to collaborate on solutions and approaches to improve and grow their ability to meet business objectives

• Building trusted relationships with clients and colleagues, viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences

• Playing an integral role within the practice to create and expand practice offerings

• Nurture and mentor junior talent to grow the Marketing Advisory practice and CRM business

Here’s What You’ll Need:

• 10+ years experience in a marketing planning or CRM role and / or working in an agency environment

• 3+ years of experience leading and managing high-performing teams

• English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language.

• A minimum of a high school diploma or GED is required for this position

Bonus Points If:

• Strategic skills: strong critical thinker, ability to identify opportunities, break down problems in a logical approach and architect frameworks and solutions, and communicate strategic ideas in a clear, simple manner

• Experience using quantitative methods (e.g. data and analytics insights) and qualitative methods (e.g. research) to develop marketing strategies

• Experience in developing brand strategies or rolling out new brand transformations

• Experience building out assets for client workshops, business development efforts, and constructing high-impact strategies

• Experience working with and influencing executive leaders

• Demonstrated ability to work in a fast-paced dynamic environment with limited guidance