Creative Growth Marketing Manager

At Sömn, we believe the way you rest and the environment you create around you can transform your life. Rooted in the West Coast's natural beauty, we design sustainable, luxurious bedding that inspires restful living and mindful recovery.

We’re a small but mighty team on a mission to build Sömn into a trusted name that people know, love, and return to. We're looking for a Creative Growth Marketing Manager to join us—someone who lives for storytelling, understands the power of visuals and brings a strategic mindset to digital growth.

This multifaceted role blends content creation, social media marketing, influencer partnerships, CRM, e-commerce management, and digital advertising collaboration to strengthen our brand presence and deepen engagement across all touchpoints.

About You

You bring heart and purpose to your work, thriving in a small, collaborative team where creativity flows. Adaptable and grounded, you prioritize what matters in a fast-paced environment. You enjoy brainstorming and communicating openly when you need help or when things aren’t working.

Confident but humble, you support and uplift others, valuing sincerity, effort, and humanity. You lead with grace, empathy, and honesty, embracing feedback as an opportunity for growth.

You trust your leader’s vision and are open to new approaches, even when your ideas are set aside. You’re organized, a fast learner, and show up as your best self. Passionate about photography, the science behind marketing, and visual storytelling, you have a strong sense of beauty and the impact of words.

Resourceful and self-sufficient, you get things done with or without a perfect setup. Above all, you’re sincere, grateful, and excited to grow with a team that values authenticity, diversity, and wellness-centric work.

What You’ll Do

Creative Content Creation

• Lead content ideation and execution across social media platforms, thoughtfully weaving Sömn’s story into every post and campaign.
• Capture and edit visuals that reflect our aesthetic—connecting with audiences through authenticity, creativity, and calm.
• Create scroll-stopping photo and video content for Instagram, Threads, Pinterest, and emerging platforms, with an eye for storytelling and simplicity.
• Stay ahead of social media trends, experimenting with new formats and creative strategies to inspire, engage, and grow our community.
• Develop and manage weekly content plans, ensuring consistency and flow across all social channels.
• Support the creation of marketing materials and print collateral to bring campaigns and brand narratives to life.

Influencer Partnerships & Brand Collaborations

• Build and nurture relationships with influencers, ambassadors, and like-minded brands who align with Sömn’s mission and values.
• Strategize and execute thoughtful influencer campaigns that authentically showcase our products and resonate with their audiences.
• Collaborate on co-branded initiatives such as giveaways, cross-promotions, and content partnerships that expand reach and elevate brand awareness.
• Track and evaluate performance, ensuring collaborations deliver meaningful results and foster lasting relationships.

Email Marketing & CRM

• Design and build email automation flows and templates that align with brand goals.
• Develop and execute email campaigns that engage our audience, drive sales, and foster long-term loyalty.
• Utilize CRM tools like Klaviyo to manage and segment customer data, personalizing content to enhance the customer journey.
• Optimize email performance by analyzing open rates, click-through rates, and conversions to continuously improve strategies.
• Support the implementation of loyalty and referral programs to boost customer retention and lifetime value.

Community Engagement

• Write bi-weekly blog posts that engage and educate the community on sustainability, sleep wellness, and home aesthetics.
• Optimize content for search visibility by incorporating relevant keywords and aligning topics with audience interests.

Webstore & Digital Optimization

• Create web content, includingproduct and lifestyle videos and images, to enhance product pages.
• Partner with the team to ensurewebsite content(landing pages, product descriptions, CTAs) is engaging, optimized, and aligned with our brand voice.
• Maintain and updateproduct listings, descriptions, and imageryto reflect inventory changes and seasonal trends.
• Ensure website visuals and messaging are cohesive and supportconversion optimizationstrategies.
• Assist in monitoringwebsite analytics and A / B testingto refine content and marketing strategies.

Advertising & Growth Strategies

• Collaborate withexternal teamson all advertising efforts, including paid media, influencer sponsorships, and digital campaigns.
• SupportPR efforts, including creating press kits and materials that showcase Sömn’s story and products.
• Experiment withinnovative growth strategiesto elevate Sömn’s presence in the DTC space.

Market Analysis & Competitive Strategy

• Conductmarket researchto identify trends, customer insights, and opportunities in the home and lifestyle industry.
• Analyzecompetitor positioning and marketing strategiesto refine Sömn’s approach and maintain a competitive edge.
• Create and maintain acompetition map, tracking key players, pricing, and product differentiation to inform decision-making.

Performance Analysis & Optimization

• Trackcontent performanceacross social media, email, and blog channels, using insights to guide future campaigns.
• Leverage tools likeShopify Analytics and Google Analyticsto monitor growth metrics and refine strategies for maximum impact.

Other Responsibilities

• Help out with anyrelated job responsibilitiesthat contribute to the overallgrowth of this role and the company.
• Stay adaptable and proactive in a fast-paced environment, contributing creative solutions and fresh ideas.

Qualifications

• 5+ years of content marketing experience with a proven track record.
• A digital portfolio is required, showcasing your creative work in photography, video, graphic design, and visual storytelling.
• A university degree in a relevant field is preferred.
• Strong proficiency in Klaviyo, Shopify, Notion, Figma, and Adobe Creative Suite.
• Familiar with Google Analytics (including GA4) and Meta Ads (a plus).
• Fluent in social media platforms including Instagram, Threads, Facebook, Pinterest, and TikTok.
• Excellent written, and verbal communication, and interpersonal skills.