Coordinator, Digital Marketing

POSITION: Coordinator, Digital Marketing

DEPARTMENT: Marketing

REPORTS TO: Manager, Digital Marketing

Position Summary
The Coordinator, Digital Marketing plays an important role in Canucks Sports & Entertainment (CSE)’s digital marketing efforts through supporting the mobile app, paid advertising, and email marketing. The incumbent will work with all of CSE’s brands with a strong focus on the Abbotsford Canucks and Vancouver Warriors.

This Role Will Focus On

1. Implementing email strategy, including managing email marketing campaigns, template designs, and calls-to-action.
2. Working closely with internal departments to maintain an all-inclusive email marketing production and editorial calendar.
3. Providing regular reports with insight and analysis on email performance and growth strategy.
4. Conducting rigorous quality assurance testing on emails prior to deployment.
5. Ensuring email communication compliance with global anti-spam and privacy legislation.
6. Monitoring the performance of digital marketing efforts and ensuring superior resonance and efficiency (ROI/ROAS).
7. Working with the Marketing team to develop marketing automation campaigns that serve targeted, timely, relevant customer journeys that drive revenue and build fandom.
8. Liaising with Digital, Content, and Creative teams to help develop marketing collateral aligned to campaign goals and providing feedback to help optimize ad performance.
9. Support Corporate Partnerships team by executing partner-related ad commitments.
10. Assisting with the mobile membership program i.e., mobile ticketing, mobile payment, and mobile benefits.
11. Managing game-day initiatives for the app with the use of CMS platforms as well as managing updates, styling, brand elements, and content on the app.
12. Creating and scheduling push notifications for content categories such as Game Day Experiences, 50/50 Draws, Ticketing, etc.
13. Anticipating and constantly staying up to date with future marketing technology and trends.

You Have

1. A post-secondary degree or diploma in a related field.
2. At least one year of relevant digital marketing experience.
3. Experience with digital analytics tools including Google Analytics, Omniture, etc. and ability to make data-driven decisions.
4. Excellent communication skills with ability to develop and present positioning recommendations.
5. Creative and strategic thinker who isn’t afraid to challenge the status quo and share ideas.
6. Experience prioritizing the use of limited resources to optimize results and efficiency.
7. Strong attention to detail and exceptional time management and organizational skills.
8. Ability to thrive under pressure, prioritize, and think quickly in a fast-paced, ever-changing environment.
9. Onsite role at our office in downtown Vancouver.

Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.

This position will remain open until filled.