Coordinator, Digital Marketing

Job Summary

This is a unique, high-impact opportunity to play a critical role in shaping the future of a fast-growing North American airline. The Digital Marketing Coordinator is responsible for overseeing all day-to-day campaign trafficking. You will own the setup of some promotional campaigns across Porter’s advertising channels. You will be responsible for reporting of all programmatic/social campaigns. The Digital Marketing Coordinator develops positive relationships with internal teams and 3rd party vendors while using multiple programmatic/social platforms to traffic and report on digital media campaigns.

Duties & Responsibilities

1. Support the Digital Marketing team on trafficking and reporting duties.
2. Ensure campaign timelines are adhered to at every step of the process - plan deadlines, undertake creative trafficking (CM360), set go-live dates.
3. Audit and review digital creative tags to ensure they are accurate for campaign launch.
4. Organize and pivot campaign data in a digestible fashion using Microsoft Excel or Google Sheets. Learn how to derive actionable insights based on campaign performance data.
5. Work with digital advertising platforms like Google Marketing Platforms (Adwords, CM360, GA), Facebook Ads Manager, Snap Ads Manager, Pinterest Ads Manager.
6. Help manage the execution of the lifecycle marketing strategy across email, SMS and push. Launch batch-and-blast campaigns.
7. Play a part in content brainstorming and planning, briefing, deployment and analysis of campaigns.
8. Assist with implementing and reporting on CRM initiatives by utilizing internal customer databases.
9. Collaborate closely with the Creative, Loyalty, and Data Warehouse teams.

Knowledge And Skills

1. Familiarity with digital advertising industry terms and concepts.
2. Ability to navigate ad-server and ad-verification platforms and pull reports is a plus.
3. Advanced user of Microsoft Excel.
4. Experience with reporting and deriving actionable insights from data.
5. Strong communication and relationship-building skills.
6. High energy and teamwork mentality is a must.
7. Passion for problem solving.
8. Strong attention to detail.

Behavioural Competencies

1. Concern for Safety: Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others.
2. Teamwork: Working collaboratively with others to achieve organizational goals.
3. Passenger/Customer Service: Providing service excellence to internal and/or external customers (passengers).
4. Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.
5. Results Focus: Focusing efforts on achieving high quality results consistent with the organization’s standards.
6. Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.

Qualifications

1. Bachelor’s degree in Business, Commerce, Marketing, Analytics or a related field.
2. 1-2 Reporting experience required.
3. 1-2 Hands-on experience in the programmatic/paid social environment.
4. Experience with CRM/Email platforms is a plus.

Location

Toronto Downtown Office (250 Yonge Street)

Company Description

Since 2006, Porter Airlines has been elevating the experience of economy air travel for every passenger, providing genuine hospitality with style, care and charm. Porter’s fleet of Embraer E195-E2 and De Havilland Dash 8-400 aircraft serves a North American network from Eastern Canada. Headquartered in Toronto, Porter is an Official 4 Star Airline in the World Airline Star Rating. Visit www.flyporter.com or follow @porterairlines on Instagram, Facebook and Twitter.