Coordinator, Corporate Communications

About Four Seasons

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 120 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do.

Coordinator, Corporate Communications

Working in the fast-paced, dynamic environment of Four Seasons global headquarters, the Coordinator, Corporate Communications will join a diverse team that drives the communications strategy for the Four Seasons brand.

Reporting to the Manager, Corporate Communications, they will support efforts to acquire a new generation of guests, focusing on media relations, executive messaging, and corporate storytelling. The Coordinator, Corporate Communications will play a key role in crafting compelling narratives, developing press materials, and managing corporate messaging across external channels.

The ideal candidate will be a passionate and creative writer with an interest in strategic communications, innovative media relations and new media platforms. They will have strong analytical skills, keen attention to detail, and exceptional judgment. The ability to work under tight deadlines, manage multiple projects, and collaborate across teams is essential. Experience in luxury hospitality or premium brands will be an asset.

What You’ll Be Doing

Corporate Communications

1. Support media relations strategies and draft messaging to support key company platforms.
2. Conduct research into emerging markets, current events, and trends and innovations within the hospitality and luxury industries to inform corporate messaging.
3. Develop briefing books to prepare and support executives with top tier media interviews.
4. Support the development of press releases and messaging documents to support company objectives, campaigns, and initiatives.
5. Support external communications efforts to meet strategic business priorities, drafting communication plans, tactics, and messages to support them.
6. Align external communications positioning across key external channels, working with Manager, Corporate Communications and with regional PR teams to ensure messaging is shared and integrated across all channels.
7. Proactively identify industry trends where Four Seasons should have a point of view and work with Corporate Communications team to draft messaging accordingly.
8. Maintain external messaging and positioning documents and message banks.
9. Work with primary Corporate Communications agency and with media to enhance awareness of key company initiatives and positioning.
10. Write corporate press releases and supporting message documents.
11. Develop external corporate messaging to respond to reactive media requests as well as select core messaging to support key areas of focus for the company.

Executive Interviews

1. Research and develop comprehensive briefing notes for senior executives.
2. Work across a network of global agency partners and media to coordinate interview logistics.
3. Proctor select media interviews in partnership with Manager, Corporate Communications and relevant PR agency.
4. Support the development and refinement of external speeches, presentations, videos and other communications materials that align with objectives, and advance thought leadership with key external audiences, on behalf of senior executives and subject matter experts.

Project Announcements/New Openings

1. Prepare media responses to new project/project pipeline requests.
2. Oversee list of publicly announced projects and manage periodic updates as required.

Liaise with internal stakeholders (Development, Residential, Design and Construction) and ownership groups on new project announcements including:

1. Developing corporate press releases to support new property announcements.
2. Maintain and disseminate list of publicly announced projects and key project details.

LinkedIn

1. Develop engaging content for LinkedIn channels to advance visibility, awareness and preference for Four Seasons as an employer of choice and as the world’s leading luxury hospitality company.
2. Support the external content on the Brand LinkedIn channel by working collaboratively with internal stakeholders such as P&C, Social Media Marketing, ESG, Operations and more.
3. Advance and enhance brand LinkedIn content related to Corporate Communications initiatives, such as Awards, New Project Announcements, and more, working collaboratively with the brand Social Media team.

Awards and Accolades

1. Lead the development of press releases and internal announcements as required for select awards and accolades.
2. Manage global awards tracker, briefing senior leaders as required.
3. Lead the development of biannual summary and analysis of key brand awards and accolades.
4. Support Global Awards Strategy and guidance for Four Seasons properties relating to Awards tactics.

Residential Marketing and Public Relations

1. Support key public relations and social media tactics in support of growing awareness and preference for Four Seasons Residential business, including external spokesperson opportunities for residential leaders, organizing press experiences including property visits and media tours, developing and issuing press releases, and strategically pitching media stories.
2. Work with Manager, Corporate Communications to execute residential media events in key markets to achieve goals of building relationships and preference with media.

Owner Engagement

1. In collaboration with the Office of the CEO, Portfolio Management and other cross-functional teams, support with Owner Engagements including the bi-annual CEO letter and Owner Conferences as needed.

What You Bring

1. Minimum 5 years of experience in a corporate communications role preferably in an agency or corporate environment.
2. Relevant experience in corporate communications, public relations, or a related discipline.
3. University or college degree; graduate degree preferred.
4. Completion of a Public Relations, Marketing Communications or related degree/certificate program preferred.
5. Range of communications expertise across various disciplines such as public relations, corporate communications, marketing communications and social media.
6. Luxury hospitality and/or luxury goods or services experience and understanding of luxury markets and consumers is an asset.
7. Previous experience in marketing, communications and/or public relations.
8. A keen creative eye with the ability to evaluate communications (visual and written content), ensuring alignment to brand identity.
9. Demonstrated experience with LinkedIn as a social and employee engagement platform, including but not limited to posting content, creative brainstorming, post optimization, and admin support as required.
10. Growing awareness and interest in new media, target publications, and luxury hospitality trends.
11. Strong written, verbal communication, and copyediting skills.
12. Experience with media relations and corporate communications programming.
13. Superb judgment and appreciation for reputational risks.
14. Ability to work under tight deadlines.

Key Skills/Who You Are

1. Strong project management skills, with the ability to work collaboratively with multiple teams across a matrixed organization.
2. Technical skills, including superior Microsoft PowerPoint, Excel, Word, Teams, Outlook, and OneDrive and LinkedIn skills.
3. Professional gravitas and ability to work closely with and counsel senior executives.
4. Exceptional communication skills (written and verbal).
5. Well-organized, detail-oriented, and self-directed.
6. Ability to set priorities, meet deadlines and prioritize attention to detail.
7. Positive attitude, high degree of flexibility, initiative, resourcefulness, and creativity.
8. Strong analytical and research skills.

This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario.

Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.