Content Writer

Electrical Safety Authority (ESA) has a clear mandate from the Ontario government. Everything we do aims to improve electrical safety for the public. To do this, we anticipate, understand and prevent electrical-related harms.

To learn more about Electrical Safety Authority and how we are keeping Ontario safe, please visit esasafe.com.

CONTENT WRITER

POSITION DESCRIPTION

Reporting to the Manager, Internal and External Communications, the Content Writer is responsible for researching, writing and editing a broad array of internal and external content and documentation to ensure the impact of work is clearly and persuasively communicated to key stakeholders & employees, including the website, social media, internal communications, news releases, corporate presentations and speeches, issues/crisis materials and other materials as required. The Content Writer will work with content contributors, people leaders and various teams across the organization to build compelling copy that support ESA’s internal and external brand and culture journey. The incumbent will participate in the fulfillment of the Communications Department strategy, and support of ESA corporate strategy, goals and business plan.

ROLE DESCRIPTION

1. Evolve the brand voice to connect with various audiences and educate them on ESA safety messages and services.
2. Conceptualize, write and edit a range of documentation relating to ongoing strategic and operational priorities, researching content where needed.
3. Become a trusted content creator and grow content breadth by working closely with senior management and subject matter experts (SMEs) in the execution of internal and external projects within the communications and the stakeholder engagement functions.
4. Write and edit the annual report and other corporate publications and initiatives, and other corporate presentations as required, in collaboration with other lines of business.
5. Oversee internal and external newsletter creation including editorial planning, content development, writing, editing, liaison with external suppliers, and recommend effective distribution strategies.
6. Ensure a seamless customer message across all consumer touchpoints that reflects the brand.
7. Elevate ESA’s brand presence through the development of refreshed client-facing brochures and communication materials.
8. Plan, create and/or edit clear, compelling and concise resource material for ESA’s website, intranet and social media channels.
9. Attend briefings and meetings and offer insight and expertise on best practices for messaging.
10. Fact check and follow all approval processes.
11. Contribute ideas for efficiencies and experiences to ensure that our content delivers on strategic priorities and client journeys.
12. Work with third-party illustrators and designers, providing feedback and enhancements as outlined by broader teams.
13. Understand marketing and campaign results and apply learnings to aid future content development.
14. Ensure a strong voice and brand consistency is maintained across integrated channels and materials.
15. Keep abreast of all new media, marketing communications, and content development trends.
16. Perform other duties as required.

QUALIFICATIONS

1. Bachelor’s degree in English, marketing, journalism or related field.
2. Minimum of 6-8 years of experience in a content creation, marketing or freelance writer role in an agency, corporate or public sector environment.
3. Proven experience as a creative copywriter writing compelling copy for a range of communication vehicles.
4. Above average writing, editing and proofreading skills.
5. Experience translating technical content into user-friendly language.
6. Excellent conceptual and creative thinking skills.
7. Strong project management skills and ability to think proactively and deliver tasks on time.
8. Strong strategic acumen.
9. Knowledge of online content strategy and creation.
10. Ability to leverage SEO principles to maximize reach.
11. Strong research skills.
12. Extreme attention to detail and strong organizational skills.
13. Ability to work within tight deadlines.
14. Must be able to work independently and collaborate cross-functionally with a fast-moving team.
15. A strong understanding of industry best practices and expertise in public relations, media relations, external communications, internal communications, digital marketing, and social media.
16. Demonstrate excellent written, verbal and listening skills to influence stakeholders and media.