Content Marketing Manager (Remote)

The Role

Looking to grow your career while making a real impact? At Farber Debt Solutions, we help Canadians overwhelmed by debt find a way out and regain control of their money.

Our award-winning, high-performing Marketing team is growing and we’re looking for a dynamic Content Marketing Manager to join us. In this role, you will be responsible for leading the execution of our content strategy, working closely with internal, cross-functional teams, external agency partners, and freelancers to ensure alignment with organizational goals. You will help shape our brand's narrative and voice, driving engagement and growth through compelling, data-driven content.

The ideal candidate has a strong understanding of SEO best practices and knows how to create content that not only resonates with audiences but also performs in search. If you have a keen ability to balance storytelling with performance marketing, ensuring our content drives traffic, engagement, and conversions… we want to talk to you!

Key Responsibilities

Content Strategy Development:

• Support the development of a comprehensive content strategy aligned with business objectives.
• Identify target audiences, content themes, and distribution channels to drive engagement and conversions.
• Ensure content reflects brand consistency, and tone of voice.

SEO-Driven Content Creation & Optimization:

• Lead the creation, curation, and publication of high-quality, search-optimized content across multiple channels, including blogs, social media, video, email, and websites.
• Leverage insights provided by our SEO agency to inform content decisions and ensure all content is optimized for search visibility and user experience.
• Work cross-functionally with internal teams and external partners to produce engaging, informative, and compelling content that aligns with broader marketing campaigns.

Content Calendar & Workflow Management:

• Develop and maintain a content calendar, ensuring alignment with key marketing initiatives and business objectives.
• Manage workflows for content creation, approvals, and publication, coordinating with internal teams and external freelancers/agencies.

Content Distribution & Promotion:

• Develop and execute distribution strategies to maximize reach and impact, leveraging organic and paid channels such as social media, email marketing, influencer partnerships, and content syndication.
• Collaborate with the Performance Marketing team to optimize content for lead generation.

Performance Tracking & Analysis:

• Monitor and analyze content performance using key metrics such as traffic, engagement, conversion rates, and SEO rankings.
• Leverage analytics tools (e.g., GA4, Sprout Social) to gain insights and optimize content for better performance.
• Conduct A/B tests and implement data-driven optimizations to improve content effectiveness.

Budget & Resource Management:

• Manage the content marketing budget effectively, allocating resources efficiently for content creation, distribution, and promotion.
• Oversee external content vendors, freelancers, and agency partners to ensure quality and timely delivery.

Industry Trend Monitoring & Innovation:

• Stay up to date on content marketing trends, and SEO best practices.
• Identify opportunities to innovate and push boundaries within our category.

The Fit

Curiosity & Enthusiasm – You’re passionate about content marketing, storytelling, and SEO, and always looking for ways to push boundaries. You thrive on testing and learning, continuously optimizing content strategies to drive results.

Data-Driven – You use analytics and SEO insights to inform content decisions and optimize for performance.

Communication – You’re an exceptional writer and presenter, confident in engaging stakeholders at all levels.

Agility – A self-starter who can balance multiple projects, meet deadlines, and quickly adapt to feedback or changing priorities.

Technical Skills

• Advanced proficiency in MS Office (Word, Excel, PowerPoint, Outlook).
• Experience with GA4, Sprout Social, and other content analytics tools.
• Familiarity with SEO tools like SEMrush, Ahrefs, or Moz is an asset.
• Experience in social media management tools is a plus.

Ready to make an impact? Apply now and help us change lives through content that truly makes a difference.