Content Marketing Manager (REMOTE)

About the job Content Marketing Manager (REMOTE)

About the company we're hiring for Currently:

Since our founding in 1983, we have become a market leader in North American school bus routing. Our signature product line offers a seamless package that empowers you to create efficient routing solutions for your organization using industry-standard analytics and AI-based optimization tools. Whether you operate 20 or 2,000 buses, our software is scalable to fit every solution. We back up our technology with an unmatched reputation for industry-leading customer service.

Responsibilities:

1. Develop, implement, and manage a comprehensive content marketing strategy aligned with Bus Planners business goals.
2. Produce, review, proofread, edit, and sign off on all marketing content including blogs, press releases, email marketing messages, and social media posts.
3. Conduct thorough research and competitor analysis to inform content strategy and identify opportunities.
4. Collaborate with cross-functional teams, including Product and Support, to execute specific content.
5. Build and maintain an editorial calendar, ensuring content is timely and relevant, while staying up-to-date with industry trends.
6. Monitor content performance, analyze metrics, and carry out optimizations to improve engagement and ROI.
7. Demonstrate a strong do-er mentality by working independently, taking initiative, and delivering high-quality work consistently.

Requirements:

1. Proven Experience: Demonstrated success in content marketing, with a strong portfolio of written work and content campaigns.
2. Exceptional Writing and Editing Skills: Ability to produce high-quality, engaging content.
3. Thorough Research Abilities: Skilled in conducting detailed research and presenting complex information in an accessible manner.
4. Excellent Project Management: Capability to manage multiple projects and deadlines effectively, ensuring timely delivery.
5. Strong Interpersonal Skills: Proficiency in working collaboratively with cross-functional teams and building strong professional relationships.
6. Proactive and Adaptable Mindset: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
7. Self-Starter Attitude: Capacity to work independently, take initiative, and consistently deliver high-quality work without extensive supervision.
8. Fast Learner: Ability to quickly learn and adapt to new tools (i.e., Mailchimp, Outreach.io, etc.), processes, and systems, ensuring efficient and effective execution of content strategies.

Other Details:

Work Mode: Remote - Full Time

Experience: 3+ years

Days: Monday to Friday

Timing: 2 hours overlap at Canadian hours; Rest Flexible timing.