Content Marketing Manager

Not just a job…
a community
a partnership
a team

You’ll experience them all at London Drugs. As one of Canada’s most successful retail chains, we know what it takes to build a satisfying career. We are seeking innovative, customer-focused people to join our team!

Our Marketing Department located at our head office in Richmond, BC currently has opportunities for:

Content Marketing Manager

At London Drugs, we thrive on finding new ways to take care of people, every day. We go above and beyond the expected to take care of people and make their lives less complicated.

The Content Marketing Manager is responsible for overseeing the content marketing resources and delivering engaging, entertaining, and informative content across all relevant channels. As an expert storyteller, the incumbent guides the strategy, planning, and execution of master brand and category level content that builds brand love, trust, and engagement for London Drugs. This role is also the voice of London Drugs in social media channels, guiding the audience experience, community engagement, and building a robust following.

The Content Marketing Manager will concurrently build channel performance for Social Media (e.g. Instagram, Facebook, YouTube, TikTok, Pinterest), brand communications (e.g. blogs, email), and custom content publications while building a robust multi-channel content plan for the master brand and priority category segments such as, but not limited to Pharmacy, Beauty, and Photography.

The ideal candidate is motivated by collaboration, able to work with subject matter experts from within the Marketing team and across a diverse group of business stakeholders who are technical experts in their scope of responsibility. With attention to detail, the incumbent works within the brand guidelines in order to grow London Drug’s online presence and audiences through authentic stories of who we are, what we do, and what we stand for.

The Content Marketing Manager will coach and mentor the internal content team, leverage the shared marketing services team, and build a network of third-party contributors to meet the mandate of this role. They will oversee the research and develop inspiring content, staying abreast of audience trends and competitive activity.

Additional Responsibilities:

1. Monitor effectiveness of content at a strategic, channel, and individual asset perspective, making adjustments as appropriate.
2. Lead the content marketing calendar planning, working collaboratively across the business for cross-channel ideation.
3. Work with MarTech team for paid amplification to achieve objectives.
4. Drive for a consistent brand voice, tone, and visual identity.
5. Manage moderation and collaborate with customer care and online sales to address social/blog comments, complaints, and inquiries.

The successful candidate should possess the following:

1. Strong leadership skills, with an emphasis on managing all individuals within a team.
2. Excellent communication skills, both written and verbal.
3. Strong writing and editing for all forms of content, including short and long form.
4. Drives for and adapts easily to change.
5. Strong analytical and strategic thinking skills.
6. Sound judgment and ability to effectively problem solve as required.
7. Ability to work quickly and accurately under pressure.
8. Highly organized and able to multitask effectively and work under changing priorities.
9. Ability to effectively present information in one-on-one and group situations to senior managers, executives, and other employees of the organization.

EDUCATION & KNOWLEDGE:

1. Deep understanding of Content Marketing and Social Media.
2. Bachelor’s Degree in Journalism, Marketing, Communications, or related field or equivalent work experience.
3. Familiarity with the stages of publication development from conducting independent research and interviewing subject matter experts to advising on presentation and collaborating with authors, designers, and production and marketing teams.
4. Creative thinker with previous experience in writing, editing, and proofreading, as well as interviewing subject matter experts and members of the public in order to develop personal stories.
5. Experience providing guidance on voice and tone and in-house editorial standards to support organization’s brand and message for a range of channels.
6. Proficiency in Microsoft Office (Word, Excel, PowerPoint).
7. Portfolio of relevant writing/project samples.
8. Retail Marketing experience an asset.

London Drugs offers advancement opportunities through our promote-from-within policies, salaries commensurate with experience, as well as a comprehensive benefits program including:

• Comprehensive medical, dental, prescription drug, and vision coverage for you and your family (Ensuring you and your family are taken care of).
• Employee Discount Program (Sharing our success).
• Employee Recognition Program (Tangible rewards for great work!).
• Company matched RRSPs (Helping you plan for your future).
• Ongoing In-House Training & Education Courses (Lifelong learning).
• Employee Family Assistance Program (Free confidential counseling).
• Community Involvement (Giving back to our communities).

This position is primarily office-based, with the potential to work remotely for 2 out of every 10 working days.

If you are a well-organized, self-motivated individual who has a positive attitude and a commitment to achieving Company objectives, then we have the opportunity for you to excel!

Apply Now!

London Drugs is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We are committed to building a company that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

We will provide accommodations during the recruitment process upon request.

The above statements are intended to describe the general nature and level of work applicable to this position and are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Be advised, London Drugs DOES NOT use third-party recruitment services.

London Drugs may collect, use, and/or disclose your personal information (including the information in this application) where it is reasonable for establishing, managing, or terminating an employment relationship. This includes the use or disclosure of your personal information to persons inside or external to our organization, for the purpose of checking references or gathering other information to support an assessment of your candidacy.

To protect yourself, do not respond to unsolicited job offers from individuals or e-mail addresses, and never disclose any sensitive details about your identity (including personal or financial) to anyone you do not know or trust or on any unverified website, or website you do not trust.