Content Marketing Manager

Current job opportunities are posted here as they become available.

Riva is looking for a Content Marketing Manager that will devise and lead content marketing strategy for Riva’s thought leadership efforts and support content requirements for marketing and other internal teams (e.g., product marketing, digital marketing, sales enablement, etc).

WHAT WILL YOU BE DOING?

Reporting to our Vice President of Marketing, the successful candidate will understand the imperative of building an emotional connection with customers through long form and short form content, and across email, web, ads, and social media platforms. We are seeking a collaborative, energized individual to drive our content marketing program to the next level. If you know how to build programs based on thought-leadership and providing value to niche audiences, we want to hear from you!

More specifically, your responsibilities will include:

1. Lead the development and refinement of content themes, personas, path to purchase, content derivative planning, and content distribution strategy.
2. Build up internal knowledge and best practices around good documentation practices and ensure all content production is aligned to these.
3. Develop a content audit and review process and ensure it is adhered to.
4. Take ownership of each stage of the content development process, from ideation to final delivery.
5. Identify and advise on content ideas and recommendations through the content development process.
6. Manage the content ideation process, content pitches, and editorial calendar.
7. Write exceptional content as part of a cross-functional marketing team for a variety of stakeholders and audiences.
8. Interpret technical information and translate into content that is accessible to a business audience while maintaining accuracy.
9. Create emotional connections between our brand and our customers through powerful storytelling.
10. Collaborate with the Marketing team, other departments, subject matter experts, and external stakeholders to research and write content.
11. Support to the Sales team on sales enablement initiatives such as proposals, follow up with potential and current customers, presentations and other marketing materials as needed.
12. Achieve established goals and leverage defined KPIs to determine the effectiveness of content assets.
13. Review content KPIs and develop recommendations for improvements.
14. Research, monitor, and stay informed on topics and current business issues related to Riva’s products and clients, and present new content ideas or refresh content in response to market changes.
15. Research and leverage new content marketing tactics and strategies.
16. Assist in developing and ensuring consistent application of the content development and quality assurance processes.
17. Develop and enforce Riva’s corporate brand style guide and voice, including consistency of tone in writing styles by channel and audience.
18. Ensure consistency in messaging and branding throughout content and communications channels.
19. Work with and manage external service providers, such as agencies and freelance writers, as required.
20. Additional duties and projects as assigned.

WHAT YOU BRING TO THE TABLE?

1. 5+ years of proven experience performing a similar function in enterprise B2B SaaS content marketing or communications—with clear ownership of strategy through to delivery.
2. Experience working in a similar role in a highly regulated complex industry such as financial services, life sciences, medical device, security and defence, or energy.
3. A post-secondary education in Communications, Journalism, English, Commerce, Business Administration, Marketing or a related field.
4. You possess expert level understanding of a content marketing program, how it evolves over time, and how to manage distribution, syndication, and relevance.
5. You have exceptional English language verbal and written communications skills and equally impressive project management skills.
6. Exceptional writing, proofreading, and editing skills, with strong attention to detail.
7. Ability to create content in a fast-paced environment to respond to changes in the market.
8. Experience generating a high volume of content while managing tight deadlines.
9. Experience working closely with Sales teams to respond to requests for proposals and for sales enablement support—providing recommendations to support increasing sales velocity at each pipeline stage.
10. You are a problem solver who brings fresh, original thinking to company and customer problems.
11. The ability to write for a variety of channels, leveraging key messaging, and determining style and tone to speak to different audience including customers, partners, media, investors, and employees.
12. Advanced knowledge of digital content writing best practices (web, social, email, etc) and search engine optimization (SEO).
13. You possess a high degree of emotional intelligence, with the ability to be an effective team-player in a cross-functional environment.
14. Experience across marketing functions with a solid understanding of how they work together to drive revenue generation and nurturing.
15. The ability to work and thrive in a fast-paced, rapidly changing, ambiguous work environment.
16. The ability to work remotely while still driving results across the business and teams.
17. *An equivalent combination of education and experience, which results in a demonstrated ability to apply skills, will also be considered.
18. Experience working in an agency environment is an asset.
19. Experience with Digital Asset Management systems is an asset.
20. Experience in public and investor relations is an asset.
21. Ability to write in a second language is an asset.

CORE COMPETENCIES FOR SUCCESS

1. Communication: Conveying information clearly and effectively across all levels and listens actively.
2. Collaboration: Inspires and motivates others, embraces diverse perspectives, and works effectively in teams to achieve shared goals.
3. Business Acumen: Understanding key drivers of company success and applying knowledge to achieve goals.
4. Adaptability & Stress Tolerance: Staying effective and calm under pressure, readily adjusting to change.
5. Achievement Focus: Demonstrating a results-oriented mindset to accomplish objectives.
6. Managing Resources & Digital Dexterity: Combines adaptability to new technologies with effective utilization of time, budget, and talent to optimize outcomes and drive continuous improvement.
7. Operational Alignment & Coordination: Ensures that operational activities are coordinated, efficient, and focused on achieving strategic objectives.
8. Innovation: Drives creative solutions, encourages experimentation, and fosters an environment where new ideas can thrive.

MORE ABOUT RIVA

We are an Edmonton-based software development company with a global footprint. Our Relationship Engine creates seamless data flow between applications like email, calendar, contacts, and tasks and CRM – synchronizing data and eliminating the need for task switching, application toggling, and data entry duplication across platforms.

We offer a work culture that fosters diversity, equity, inclusion, and fun. Where curiosity is rewarded, and each day offers the chance to learn, grow, and contribute to the efforts of people you like, respect, and value.

WHAT WE BRING TO THE TABLE

1. Total compensation package including;
2. RRSP/IRA matching.
3. Paid vacation starting with 3-weeks.
4. Paid wellness time allowing for flexible discretionary allocation for mental health, personal benefits, and personal time.
5. Paid time off to volunteer with charities of your choice.
6. Extended health care benefits, dental and life insurance.
7. Professional development and training allowance for career advancement.

Must hold a valid work permit or be a permanent resident or citizen of Canada.

Riva is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.