Content Marketer

Join a team with a clear mission — to help newcomers build their dream life in Canada.

We are Moving2Canada, a multi-award winning platform committed to simplifying the move to Canada for our community. We are seeking a content marketing specialist passionate about delivering clear, captivating copy to a global audience. The position is open to candidates across Canada.

Our work environment includes:

• Fully remote work
• Growth opportunities
• Flexible working hours
• Emphasis on maintaining work/life balance

The hired candidate will be expected to integrate quickly and make significant contributions in three key areas: SEO, written content creation on behalf of commercial partners, and short-form copy for social platforms.

Our Content Marketer will work alongside our existing marketing team and report to our Operations Manager.

Primary responsibilities

• Copywriting on behalf of commercial partners. This may include longer-form guides, shorter-form content to showcase job opportunities, building forms, and other types of sponsored content.
• Producing exciting, relevant content to attract the attention of would-be immigrants to Canada and new arrivals.
• Optimizing CTA positioning to maximize email sign-ups, profile creations, and partner conversions, ensuring a seamless and engaging experience.
• Identifying needs and gaps in our content and recommending new topics.
• Growing organic traffic by executing SEO recommendations quickly and efficiently.
• Producing content for Social Media platforms.
• Researching for and drafting e-guides, white papers, and other forms of non-webpage content formats.
• Taking complex subject matter related to Canadian immigration systems, programs, and news, and making it simple to understand for newcomers with varied English-language skills.
• Proofreading and editing posts before publication.
• Ensuring the Moving2Canada brand remains consistent and attractive.
• Exploring new ways to research, verify and present information.

Knowledge of Canada’s immigration system and programs is crucial for this position; either you have worked in this field previously in some capacity, or you’re a self-starter who can study and master this beat quickly.

Qualifications

• An exciting portfolio.*
• A minimum of two years of content production experience.*
• Strong SEO fundamentals, including ability to conduct keyword research and optimize existing content.*
• A creative mindset, with an eye for detail.
• Excellent written and verbal communication and presentation skills.
• Team player.

*These requirements may be waived if you already know Canada’s immigration programs well and you write clearly and confidently.

Bonus points

• Deep knowledge of Canada’s banking and financial systems (double bonus points for strong copy you’ve had published on these and adjacent subjects)
• Design skills.
• Understanding of social media platforms and specifications.
• Experience with Adobe Photoshop and/or InDesign.
• Experience using WordPress and/or other Content Management Systems.
• A proven entrepreneurial streak, such as by having pitched ideas to publishers and been commissioned for work, or by having been involved in a start-up project, or by some other initiative you can point to proving a zeal for spotting new opportunities and getting things done.
• You have immigrated to Canada, or, if you are Canadian, you have moved location at least once in your adult life (you have unique insights into the journey!)

Your profile, our values:

Moving2Canada is proud to be community minded. You are dedicated to understanding and serving our audience with all your passion. You are collaborative by nature and possess a willingness to be open minded and the courage to embrace everything new and different. Just like us, you are open to possibilities. When something does not go to plan, we are tenacious. We iterate and adapt to challenges. You are one of us, because you are focused on outcomes and goals and have the ability to prioritize your work independently. Moving2Canada is a mainly remote team and you appreciate the flexible way of working that comes with this perk.

We are a progressive organization that takes great pride in maintaining a positive culture and strong work/life balance for all team members. We insist that you take time to take care of you.

How to apply:

Upload your resume with a quick note on how you think you can help. Compensation range between $70,000 to $80,000.

Please note that all applicants must be legally allowed to be employed in Canada. Sponsorship for immigration is not possible for this position.