Content Manager

WHO WE ARE

Sid Lee is a multidisciplinary creative collective striving to make a difference and celebrate culture with bold ideas. Its 400 professionals work as one team from offices in Montreal, Toronto, New York, Paris, and Los Angeles. Their mission is to create what matters through brand building, brand expression, and brand experience. Its creative community also includes Yard, Digital Kitchen, BIMM, and Haigo.

Alongside progressive clients, Sid Lee draws on its rich collection of disciplines, from design to data and experiential communication and technology to advertising and architecture, empowering its clients to outperform their competitors, earn the trust of their customers, and increase their influence on culture.

Sid Lee is a member of kyu, a collective of top-tier global creative companies established by Hakuhodo DY Holdings. Sid Lee also imagined C2 Montréal, one of the largest creative-business conferences in the world.

ROLE

As a Content Manager, you’ll help shape and execute our clients’ social presence—driving engagement, fostering online communities, and ensuring a consistent brand voice across all platforms. From research and content strategy to planning, development, publishing, and reporting, you’ll play a key role in bringing brands to life in the social space.
In this role, you’ll manage social channels, support content creation, and cultivate online communities for a health and wellness client, a quick-service restaurant, and a US-based bourbon brand. You’ll spark meaningful conversations, craft compelling content, and stay on top of cultural moments that can drive engagement. A sharp eye for detail and strong writing skills are essential.
Your profile?
You live and breathe social media—always online but equally tapped into real-world culture and its impact on the digital space. You know how to start a conversation, when to engage, and when to simply listen, adapting your tone and approach with ease.

Words may be your preferred medium, but you also think visually. Whether it’s a GIF, an emoji, a short video, or a perfectly timed meme, you know how to make content resonate. You intuitively capture a brand’s voice and can seamlessly shift between different personas.

RESPONSIBILITIES

• Monitor conversations across TikTok, Instagram, Facebook, Pinterest, Google Business Profiles, and X—tracking both direct mentions and untagged discussions.
• Engage with fans, influencers, and publications multiple times a day—not just answering questions, but creating moments that drive earned media and extend brand love through interactions like shares and favorites.
• Stay on top of social trends and cultural moments, identifying opportunities for brands to tap into relevant conversations in real-time.
• Identify quick-turnaround reactive opportunities—brainstorming with agency and client teams to bring bold, timely ideas to life.
• Track larger, non-reactive content opportunities based on community insights and contribute to a running list of brand-aligned behaviors.
• Collaborate with the Content Manager and Content Creator to brainstorm for larger campaigns, ensuring the audience perspective is at the heart of all ideas.
• Support the Content Manager with ongoing content strategy initiatives.
• Build excitement and actively participate in our clients’ social media presence.
• Develop, organize, prioritize, schedule, and manage content across all platforms in coordination with clients and internal teams.
• Deliver analytics-based reports in collaboration with the strategy team to provide insights on content performance.
• Publish new content and remind audiences of the great experiences they’ve had with the brand.
• Foster relationships with influencers to strengthen brand reach and engagement.
• Manage Escalation Matrixes, routing customer service inquiries to the right channels and flagging opportunities to surprise and delight audiences.
• Utilize social listening tools and native platform analytics to track performance and uncover insights on what’s working (and what’s not).

REQUIREMENTS

• 1-3 years of experience as a Community Manager/Social Media Coordinator or similar role.
• Educational background in new media, advertising, or journalism preferred.
• Experience in the alcohol/beverage space is preferred.
• Relevant agency, media, or independent blogging experience is considered an asset.
• An impressive understanding of social media. You don’t need to have 50K TikTok or Instagram followers, but you are connected, cultured, and curious about the social space.
• You know who’s who and can offer a POV on who best to engage with.
• Knowledge of the local market.

Proud to be an equal opportunity employer, Sid Lee is committed to creating a diverse work environment. All qualified applicants are considered without regard to citizenship, ethnicity, race, colour, religion, gender, gender identity or expression, sexual orientation, genetics, disability, age or veteran status.

We encourage women, Indigenous people, persons with disabilities, and members of visible minorities to apply.

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