Content Creator

• Accessible Employer: No
• Open to International applicants with valid Canadian Work permits: Yes

Join a team making an impact in BC’s tourism and hospitality industry!

Do you thrive on creativity, collaboration, and impactful storytelling? If you’re an experienced communicator with a passion for digital content, social media, and the vibrant world of BC’s tourism and hospitality sector, the Content Creator position with go2HR could be your perfect fit!

About BC’s Tourism and Hospitality Industry:

BC’s Tourism and Hospitality Industry is a $20 billion powerhouse, driving the provincial economy and delivering world-class experiences. At go2HR, we are the human resources and health & safety association for BC’s tourism and hospitality industry. Our mission is to empower employers with the tools and training they need to build thriving workplaces.

What We Do:
• Equip businesses with innovative HR and health & safety solutions.
• Develop and deliver engaging educational training programs for today’s and tomorrow’s workforce.
• Provide insights and strategies to government, stakeholders, and communities.

As the Content Creator, you’ll play a vital role in amplifying go2HR’s mission through content creation, social media management, website updates, and customer engagement. You will be responsible for planning, producing, and managing engaging content across various platforms to inspire tourism and hospitality businesses to have a strong human resources and health & safety culture that supports strong business performance.

This role is all about crafting high-value content that resonates with our target audience, builds trust, and positions us as an industry thought leader. The ideal candidate is a highly organized team player with strong writing, visual storytelling, and social media skills who strives to continuously learn from others and thrives in a fast-paced, collaborative environment and the ability to work with various departments assisting with the development and execution of new digital content.

Responsibilities & Qualifications

Key Responsibilities:

1. Create engaging digital content for newsletters, websites, and e-blasts, aimed at addressing key audience needs and providing solution-driven resources.
2. Create and manage compelling social media campaigns across platforms like Facebook, Instagram, LinkedIn, and X, analyzing metrics to optimize performance.
3. Manage go2HR Google Ads account.
4. Support website and CRM updates by collaborating with departments to monitor, create, and update content.
5. Assist internal teams with communication initiatives and training efforts.
6. Collaborate with the communications team to ideate content strategies that elevate our brand and reach.
7. Monitor and report on key performance indicators.
8. Provide customer service and administrative support, including responding to general emails, general job board support, preparing reports, presentations, meeting logistics, records management, and other duties as assigned.

Qualifications:

1. Post-secondary education in Communications, Journalism, English, or a related field or related experience.
2. 2+ years of experience in content development, social media management, or digital marketing.
3. Exceptional written and verbal communication skills.
4. Proven success in creating impactful digital content and running effective social media channels.
5. Technical proficiency in tools like HubSpot, WordPress, and graphic design software.
6. Familiarity with AI tools for content development.
7. Skilled in using and interpreting analytic tools (Google Analytics).
8. Experience with video content creation and basic video editing tools is an advantage.
9. Analytical: Data-oriented with a keen ability to interpret analytics and apply insights.
10. Collaborative and Curious: Enjoys working with cross-functional teams to gather insights and ensure content aligns with broader goals.
11. Audience-Obsessed: Empathetic and driven to create content that directly helps and informs our audience.
12. Adaptable: Flexible in adjusting content strategies based on changing customer needs and marketing objectives.
13. Strong attention to detail and organization.

50-60K (Based on experience)

Other Perks/Benefits

Why Join Us?
At go2HR, we believe in fostering a flexible, inclusive, and supportive work environment. With attractive compensation, professional development opportunities, and a focus on health, safety, and wellness, you’ll thrive as part of a collaborative team committed to making a meaningful difference.

Work Environment:
This is a full-time hybrid (2 days per week at go2HR’s head office in downtown Vancouver) role requiring candidates to reside in the Vancouver area.

How to Apply:
If you’re ready to make an impact in BC’s tourism industry while collaborating with a passionate and innovative team, we want to hear from you today!

We are committed to diversity and inclusion and strongly encourage applications from Indigenous peoples, people of colour, 2SLGBTQ+ individuals, and members of other marginalized groups.

Send your resume, cover letter, and three samples of your writing (published or not), social media content, or portfolio (mention "Content Creator" in the subject line) to Christie Blaquiere at CBlaquiere@go2hr.ca.