Consumer Insights Analytics Manager

Consumer Insights Analytics Manager

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Make a difference as a Consumer Insights Analytics Manager.

Michelin, an international company known for its tire products, is looking for people who want to move forward with us!

Our current corporate offices are in Laval and Magog, Québec. However, Michelin has exciting plans to expand and open a new office in Downtown Montreal.

Motivated by our purpose - We care about Giving People a Better Life in Motion - Michelin offers our employees a comprehensive Total Rewards package with competitive well-being, health care, life insurance, retirement benefits, and perks such as:

• Hybrid work: short term at the Michelin Laval office, mid- and long-term, relocation in downtown Montreal in our new offices according to current policy.
• Collaboration with colleagues all over the world.
• Support for professional development.
• A stimulating role in a highly innovative company.
• An employee assistance program.
• Discounts on products.
• Varied activities and opportunities to get involved.
• Modern offices.
• Base salary: starting annual salary for this position $107,600 plus bonus.

We recruit you for your personality, your skills, and your experience for a career in the company.

Your team:

Join our dynamic marketing and Data Insights team, where crafting exceptional brand experiences for consumers around the world is our daily passion. Based in the US, Canada, and France, our team thrives on creativity and innovation across diverse industries, including agriculture, construction, material handling, and powersports. At Michelin, we are dedicated to enhancing and elevating our brand presence, and we invite marketing professionals to bring their expertise to our collaborative environment. Be part of a team of talented marketing professionals who drive impactful strategies and make a tangible difference. Come shape the future of our iconic brand with us.

Your role:

Drive strategic decision-making and business growth by leveraging predictive and prescriptive analytics to uncover actionable consumer insights. The Consumer Insights Manager will play a pivotal role in understanding Canadian consumer behavior, identifying market trends, and optimizing marketing strategies.

We need you for:

• Analyze consumer data to uncover valuable insights and trends, identifying opportunities for growth and optimization.
• Develop and implement predictive models for customer segmentation, lifetime value, and churn prediction.
• Provide actionable insights and recommendations to marketing and product teams.
• Forecast consumer trends and behaviors to inform marketing strategies.
• Recommend actions to optimize marketing campaigns and product offerings.
• Develop dashboards and reports to communicate insights and track performance.

What do you need to possess for being successful?

• You have a bachelor's degree in marketing, economics, engineering, computer science, and at least 7 years' experience in a similar role.
• You are at ease in a bilingual environment (French and English), so you can communicate orally and in writing with your colleagues and our international partners.
• You understand customers and their needs to create new opportunities for differentiation.
• You are proficient in statistical analysis, data mining, and predictive modeling, including machine learning algorithms and techniques.
• You enjoy building clear, synthetic stories from data and providing advice on key decisions (data visualization and presentation). Experience with analytics tools such as SQL, R, Python, and data visualization software (e.g., Tableau, Power BI).
• You know how to work within a multidisciplinary team, understanding your environment while creating and maintaining your network.
• You are occasionally available to visit our colleagues in Europe and the USA.

Our Candidate and New Hire Experience Promise:

At each step in your career, you will be guided along your career path to help you build a personalized career plan for the long term… and it starts now!

Discover your future – Demonstrate your interest – Meet your future colleagues – Start your journey!

Moving Forward Together: Apply Today!