Consultant, Marketing

Consultant, Marketing

Req ID: 25997
Vacancy Type: Temporary
Contract Duration: 18 Months
Number of Positions: 1
Closing Date: 01/03/2025

The City of Mississauga has an opportunity for a Marketing Consultant, Digital Services to join our Strategic Communications & Initiatives Division. Reporting to the Supervisor Digital Services, the successful applicant will work collaboratively to create, edit, and publish user-focused content to the City’s digital channels.

About You:
As a Marketing Consultant, Digital Services, you are a motivated team player who has a passion for digital marketing. You are detail-oriented and organized, with diverse skills that can be applied to a variety of digital platforms and channels.

Duties and Responsibilities

As a member of the digital team, the successful candidate will lead the digital strategy including the development of campaign strategies for IDEA Mississauga & SaugaParksRec, which includes overseeing the development of focused content, client relations & trafficking of all paid content across multiple platforms. You will plan, organize, and publish standards-compliant content for social media & digital properties under the IDEA Mississauga & SaugaParksRec banners.

1. Creating and executing digital marketing strategies and public-facing digital communications projects. This includes using digital channels to build trust, drive citizen participation, and enhance online services.
2. Designing for web and mobile by following strategies formed from detailed analysis and reporting for campaigns, online behavior, and target markets.
3. Establishing trackable performance indicators and integrating their measurement into multi-channel campaigns to deliver key insights.
4. Participating in cross-departmental work teams to support the City's strategic goals.
5. Supporting the Communications/Marketing efforts to improve digital marketing channels and participating in implementing the City's communication and digital strategy.
6. Collaborating with multi-disciplinary teams that include designers, writers, application developers, and business analysts.
7. Writing & deployment of the IDEA monthly newsletter.

Paid Media & Data Experience:

1. Strong acumen in digital performance marketing & budget management.
2. Ability to monitor and optimize ads across multiple media channels.
3. Work with the Coordinator, digital marketing to craft performance metrics & analytics for ongoing tactics and campaign wrap reports.

Skills and Qualifications

• University degree or diploma in digital communications related education plus five years of related experience is required.
• Strong understanding of the digital channel landscape, including knowledge of campaigns across paid search, social, display, video, and attribution methodology.
• Understanding of Social Media platforms, their respective participants (Facebook, X, Google, YouTube, Instagram, TikTok, etc.) and how each platform can be deployed in different scenarios.
• Portfolio of work that demonstrates your passion and ability to design and write great content for the web in plain English.
• Ability to work and adapt in a fast-paced environment with a demonstrated ability to accomplish multiple tasks and meet deadlines.
• Experience with operating SLR camera and digital video camera.

Hourly Rate/Salary: $41.93 - $55.91 (based on salary Grade E $76,313.00 - $101,753.00)
Hours of Work: 35
Work Location: Civic Centre
Organization Unit: CMO/Digital Marketing
Department/Division/Section: CMO/City Manager's Office, CMO/Strategic Communications & Initiatives, Corporate & Department Communication
Non-Union/Union: Non Union

We thank all who apply; however, only those candidates selected for an interview will be contacted. You can also check your application status in your candidate profile online.

All personal information is collected under the authority of the Municipal Act.

Equity, Diversity and Inclusion

The City of Mississauga is committed to creating a respectful and supportive workplace that fosters a culture of equity, diversity, and inclusion which broadly reflects the communities and residents we serve. Throughout the employee life cycle, the City is working to include an EDI lens to attract, retain, and support the growth of diverse talent.

Accommodations

The City of Mississauga is an Equal Opportunity Employer and is committed to removing barriers in our selection process for people with visible and invisible disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, the City of Mississauga will provide accommodations throughout the recruitment, selection, and/or assessment process to applicants with disabilities.

If selected to participate in the recruitment, selection, and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.