Complex Senior Marketing Manager - Greater Toronto Area

Job Description - Complex Senior Marketing Manager - Greater Toronto Area (HOT0BCB4)

Job Number:

HOT0BCB4

Work Locations

Hilton Toronto 145 Richmond Street West Toronto M5H 2L2

Do you have a knack for innovative strategies and a love for creating exceptional guest journeys? Ready to bring your creativity and passion to a world-class brand? The possibilities are endless with a career at Hilton, the #1 World's Best Workplace awarded by Great Place to Work & Fortune. Come for the job, thrive in your career, and enjoy the journey of Making the Stay.

The Greater Toronto Hilton's are looking for a Senior Marketing Manager to join their Complex. The Senior Marketing Manager is responsible for planning and executing all marketing strategies for Greater Toronto Area. Key responsibilities include championing the brand positioning, annual strategic planning, and overseeing the social media strategy and performance planning. Success measures include increasing topline revenue and achieving channel/market share objectives.

As a Senior Marketing Manager, this position requires regular interaction with the hotel’s General Manager, Director of Sales, Director of Revenue Management, and Director of Finance.

KEY RESPONSIBILITIES:

• Branding & Positioning: Establishes the hotel positioning and content / messaging strategy based on the hotel’s business and customer mix as well as brand pillars.
• On-Property Experiences: Works alongside operations to ideate and market curated on-property experiences and activations.
• B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments.
• Market Research: Conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts.
• Content / Asset Development & Strategy: Manages the strategic direction, execution and regular audits of marketing-specific assets, collateral, and digital content, including: website, 3rd party sites, social media, digital & traditional advertising, photo/video shoots.
• Digital Marketing & Media: Create and execute all digital media strategies, including email campaigns, in alignment with marketing calendar planning.
• Public Relations and Social Media Management: Supports in the development and execution of PR & social media strategies including influencer and media relations.
• Agency Management: Responsible for the agency vetting process, relationship management, and ensuring agency alignment to the wider strategic plan and goals.
• Campaign Strategy & Optimization: Utilize reporting and data when making strategic decisions focused on optimizing performance.
• Partnerships: Management and execution of local partnerships for activation / sponsorship opportunities that align with the hotel's positioning.
• Marketing Performance Storytelling: Prepares for and attends strategic hotel commercial meetings, and corporate hotel reviews. In coordination with Revenue Management, presents out on marketing activity and performance results.

SUPPORTIVE RESPONSIBILITIES: Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested. Participates where appropriate in related trade/business related functions, events, conferences and workshops. Maintains close alignment with internal corporate teams including Regional Leaders, Hotel Level Marketing (Managed Team) and Marketing and eCommerce Team (MEC).

SKILLSET:

Ideal Soft Skills: Presentation / Communication skills, Relationship building & thoughtful networking, Leadership abilities, Proactive strong points of view, Demonstrate ownership / sense of urgency to deliver results.

Core Hard Skills: Extensive knowledge of marketing communication mediums including traditional, digital, and social channels, Proficiency in data analysis and translating insights into compelling narratives, Ability to navigate a matrix organization, Project management, Media buying experience, both traditional and digital, Copywriting.

Software/Program Skills/Knowledge: Microsoft Office (Word, Power Point, Excel & Outlook), Social Media Websites (Facebook, Instagram, etc), CMS Platforms and Digital Analytics.

QUALIFICATION STANDARDS

Education:

• Emphasis in marketing and/or public relations preferred.
• Bachelor’s Degree is preferred but not required.
• Master’s Degree preferred, but not required.

Experience:

• 3+ years of combined marketing, advertising, and/or ecommerce marketing experience.
• Prior experience analyzing marketing and eCommerce reports is required.
• Prior hotel/travel industry experience preferred, but not required.
• Food and Beverage Marketing experience is required.

What will it be like to work for Hilton?

Since being founded in 1919, Hilton Worldwide has been a leader in the hospitality industry. Today, Hilton Worldwide remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

H Hospitality - We're passionate about delivering exceptional guest experiences.

I Integrity - We do the right thing, all the time.

L Leadership - We're leaders in our industry and in our communities.

T Teamwork - We're team players in everything we do.

O Ownership - We're the owners of our actions and decisions.

N Now - We operate with a sense of urgency and discipline.

In addition, we look for the demonstration of the following key attributes in our Team Members:

• Living the Values
• Quality
• Productivity
• Customer Focus
• Teamwork

What benefits will I receive?

You will be offered a competitive benefits package. As a team member, you will also become eligible to receive discounts on products and services offered by Hilton Worldwide and its partners. We look forward to explaining in detail the range of excellent benefits that you would expect from a global hotel organization like Hilton Worldwide.

ACCESSIBILITY

Hilton Hotels and Resorts are committed to providing equality of services, and access to facilities for all our guests. For more information on this hotel’s Accessibility for Ontarians with Disabilities Act (AODA) policy and plan please contact the hotel at AODA_Hiltons_In_Canada@hilton.com or call 1-844-217-AODA.