Communications & Transformation Lead - Administration - Term Full Time

Communications & Transformation Lead - Administration - Term Full Time

External Yukon Hospital Careers – Whitehorse, Yukon

Mount Royal University is committed to removing barriers and fostering the inclusion of voices that have been historically underrepresented or discouraged in our society. In support of our belief that diversity in our faculty and staff enriches the work, learning and research experiences for the entire campus community, we strongly encourage members of the designated groups (women, Indigenous Peoples, persons with disabilities, members of visible minorities, and diverse sexual orientation and gender identities) to apply and self-identify.

ABOUT THE OFFICE OF ALUMNI RELATIONS

Mount Royal has enjoyed a rich history of transformational student experiences, exceptional teaching, and meaningful community partnerships through its more than 100 year history. Serving more than 115,000 alumni, the Office of Alumni Relations (OAR) is responsible for providing similarly top-quality alumni experiences. Over the past few years, the University has expanded its alumni engagement efforts and is committed to maintaining this momentum by engaging alumni with the university and each other in high-value activities.

ABOUT THE ROLE

We're looking for a motivated and detail-oriented Social Media Assistant to join our Office of Alumni Relations marketing team. This role suits a student who is passionate about social media, and sees the value in building online communities, brand communication, and data analysis.

In this role, you are responsible for scheduling content, monitoring social media channels, and analyzing performance metrics to optimize our efforts. You will be the voice of our brand online, interacting with alumni and community members, responding to DMs and comments, and fostering a positive and engaged community.

RESPONSIBILITIES

1. Perform social listening checks for opportunities to interact with Mount Royal alumni and community members.
2. Reply to messages and participate in conversations that recognize, support, celebrate and deepen relationships with alumni and community members.
3. Look for opportunities to reshare or amplify content from other users or accounts that feature Mount Royal alumni in their stories, events, etc.
4. Position Mount Royal alumni as thought leaders in areas that align with our content strategy.
5. Collaborate with different users or accounts that align with our work to maximize reach and engagement.
6. Encourage nominations for the Outstanding Alumni Awards.
7. Schedule and monitor posts for Alumni Relations' social media channels.
8. Stay on top of behavioural trends, best practices, trending content, guidelines and policies, etc.
9. Generate reports and provide regular updates on social media metrics, including engagement rates, reach, impressions, click-through rates, and conversion rates.
10. Analyze customer behaviour and social media trends to identify target audience segments and develop strategies to engage and attract them.
11. Stay up-to-date with social media algorithms, platform updates, and emerging trends to ensure the effectiveness of social media strategies.
12. Conduct competitor analysis to identify areas of opportunity and enhance social media presence.
13. Utilize social media analytics tools to gather insights and provide recommendations for optimizing content, targeting, and ad spending.

QUALIFICATIONS

Social Media Management

1. Platform Knowledge: Understanding the nuances of different platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok) and how to optimize content for each.
2. Scheduling: Proficiency with social media scheduling tools like Hootsuite, Buffer, or Later to plan and automate posts.
3. Community Management: Responding to comments and messages, and managing interactions to foster a positive online community.

Analytics and Reporting

1. Data Analysis: Ability to track and interpret social media metrics (engagement, reach, impressions) to assess the performance of campaigns.
2. Reporting: Skills in creating reports that summarize key metrics and provide insights on what's working and what can be improved.

Research and Trend Awareness

1. Competitor Analysis: Monitoring competitors' social media strategies to identify opportunities and threats.
2. Trend Spotting: Staying updated on the latest social media trends and suggesting them to support content strategies.

Time Management and Organization

1. Project Management: Ability to manage multiple tasks and deadlines, ensuring all content is delivered on time.
2. Organizational Skills: Keeping content calendars up to date and maintaining organized archives of all social media assets.

Salary: $22 per hour

Closing Date: November 1, 2024

A cover letter and resume should be submitted in one .pdf formatted document. Please title your .pdf document as follows: [Last Name], [Requisition Number].pdf (ex. Smith, Coordinator, 999999.pdf).

All qualified candidates are encouraged to apply; however, Canadian citizens, permanent residents and others currently eligible to work in Canada will be given priority. Recent Mount Royal graduates who are foreign nationals may be eligible to work on campus.