Chief Marketing Officer - Carbon Market

Our client is a dynamic and innovative company dedicated to empowering individuals to become agents of change in the fight against climate change. They recognize that many people wish to make a positive impact but often find the pathway to significant personal environmental action daunting. Through their focus on carbon markets and climate finance, our client is committed to providing accessible solutions that drive meaningful change for the planet.

We are seeking a Chief Marketing Officer (CMO) with previous experience in marketing strategy in carbon markets or the renewable energy industry. This pivotal role will involve developing and executing comprehensive marketing initiatives that enhance brand presence, drive consumer engagement, and solidify their position as a leader in the climate finance sector. The CMO will oversee digital marketing, brand strategy, communications, and public relations, ensuring alignment with the company’s mission.

Key Responsibilities

1. Strategic Leadership: Develop and implement a robust marketing strategy that aligns with the client's mission and business goals.
2. Branding Implementation: Elevate company brand through the upcoming rebranding, striving to position the company as a leader in climate finance.
3. Consumer Engagement: Create and execute impactful campaigns and partnerships to drive awareness and inspire personal environmental action with corporates as well as individuals.
4. Data-Driven Insights: Utilize analytics to measure marketing effectiveness, optimize performance, and inform strategic decisions to integrate the marketing products.
5. Cross-Department Collaboration: Partner with executive leadership, product development, and sales to ensure cohesive messaging and strategic alignment.
6. Innovation: Identify and leverage emerging marketing trends and technologies to enhance consumer engagement.

Desired Experience and Qualifications

1. Experience: 8-10 years of marketing leadership experience, with prior experience in sustainability, environmental commodity, or ESG-focused finance sectors.
2. Marketing Expertise: Proven track record of leading multi-channel marketing strategies, including digital marketing, brand development, and B2B engagement.
3. Industry Knowledge: Experience or strong interest in climate finance and carbon markets is highly preferred.
4. Technical Skills: Proficiency in CRM systems, marketing automation software, Google Analytics, and social media management tools.
5. Education: Bachelor’s degree in Marketing, Business, or a related field is required; an MBA or advanced degree is preferred.
6. Certifications: Relevant certifications in digital marketing or analytics are a plus.