Category Advisor

Beiersdorf Canada Inc. is seeking a self-motivated individual who will deliver thought leadership and unlock commercial growth opportunities through the creation of winning, category-centric strategies and the execution of effective category management principles.

Reporting to the Director, Category Advisors and collaborating closely with the Retailer team and utilising the full data and analytical resources of the company, the successful candidate will develop and leverage a deep understanding of the Retailer business, relevant categories and shopper profiles and apply these insights on your way to becoming a trusted category partner.

Further, the right candidate will also leverage their experience and expertise to build and raise the level of category management expertise across the department. The position is home-based out of the Greater Toronto Area (GTA), its responsibility is nationwide.

Your Tasks

MAIN RESPONSIBILITIES

1. Define long term category visions and category strategies that provide the framework for all category management deliverables at the Retailer.
2. Create and manage category scorecards and develop meaningful, retailer-relevant actions focused on growth.
3. Translate shopper understandings, consumer research, market data analysis and trend analysis into actionable, retailer-relevant category insights.
4. Drive assortment management and define core assortment by category. Provide unbiased recommendations on optimal category assortment to the retailer based on clear understanding of product, segment performance and current/anticipated category trends. Track distribution performance.
5. Develop recommended planograms based on a clearly defined shelf management strategy using purchase structure and other relevant insights. Monitor and track shelf metrics; develop strategies and tactics to further align ambition vs the status quo.
6. Identify, prioritise and execute category projects that embed the category strategy and will unlock category growth.
7. Assist in the innovation market activation process by providing category insights and understandings, range and segment analysis, customer centric thinking and support for the Retailer category reviews.
8. Leverage strong relationship building skills and excellent communication skills to influence key stakeholders.

Your Profile

DO YOU POSSESS…

1. B BS/BA in relevant field, Marketing/Business Administration preferred.
2. +3 years of experience in a Category Management or similar discipline.
3. Direct experience working with Retailers.
4. Ability to think strategically and increase effectiveness at achieving overall strategies in a highly collaborative environment.
5. Ability to manage projects with deadlines to meet customer needs.
6. Ability to develop strong relationships across many functions and external partners.
7. Strong oral and written communication skills to influence and secure cross-functional support.
8. Excellent analytical skills and business acumen to build strong business cases for change.
9. Technology savvy and strong Nielsen, Retailer POS and JDA Space Planning expertise; office productivity software skills (e.g., PowerPoint, Excel).

Caring for skin means caring for people.

It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands – Coppertone, Aquaphor, Eucerin, Elastoplast and NIVEA – focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries – making people feel comfortable in their own skin.

At Beiersdorf, we care beyond skin. We care for people – our employees, our customers, our consumers and our communities – and our planet. We know that diversity of thought, backgrounds, experience, and perspective enriches our culture and fosters innovation and ingenuity. We know that responsibly sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.

Experience, skills and competencies that lend themselves to this role.

We know that experience comes in all forms and we’re not necessarily looking for individuals who can hit the ground running (‘check all the boxes’) but may bring a unique blend of competence and capabilities that can grow into a role and/or bring new skills to the team.

A welcoming workplace that offers personal and professional growth for all individuals

At Beiersdorf, you’ll find:

1. A welcoming workplace that fosters diversity, inclusion, and belonging where every team member feels valued, respected, and supported.
2. Nimble teams that enjoy challenging work and the ability to make an impact.
3. A dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise.
4. A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive.
5. A collaborative culture that leads with care, trust, simplicity and courage.

Unique benefits that consider the whole person

We understand that you have a life outside of work, and we support you with unique benefits including:

1. Generous and flexible vacation policy.
2. Summer Friday hours.
3. Comprehensive Wellness and Benefits program.
4. Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues.
5. Dynamic work model – a hybrid of in-office collaboration (3 days/week) and remote focused work days.