Business Development Manager (6 Months Contract)
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Sales, Digital, E-Commerce
Years Experience: 2-4 Years
Job Type: Contract
Contract Length: 6 - 12 months
Posting Date: November 14, 2024
Job Description:
Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, VH Sauces, Pogo, and Vlasic, and emerging brands, including Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein, and Frontera.
We pride ourselves on having the most impactful, energized, and inclusive culture in the food industry. For more information, visit Conagra Brands.
We are seeking a dynamic and results-driven Business Development Manager to join our team for a 6-month contract. This role is dedicated to optimizing Conagra’s presence on E-Commerce and driving the growth of our business on this key platform. The successful candidate will also be responsible for customer accountability to drive sales while providing best-in-class customer service.
E-Commerce and Customer Account Management:
- Serve as the primary point of contact for selected e-commerce and retail customers, managing all aspects of the relationship to ensure Conagra’s products are prominently featured and performing well.
- Develop and implement strategies to enhance Conagra’s online presence, including SEO, product listings, and content optimization to improve visibility and sales.
- Identify and pursue new business opportunities within the e-commerce ecosystem to expand Conagra’s market share and drive revenue growth.
- Lead strategic business initiatives & develop joint business plans with customers.
- Negotiate annual agreements, promotional activity, listing fees, price increases & costing with customers.
- Create & present business reviews.
- Gain customer approval for in-store activation (displays, signs, etc.).
- Address retail pricing issues with customers.
- Manage routine demand and supply issues with customers.
- Communicate changes to CAG policy, discontinued items, pricing actions, recalls/product quality issues to customers.
- Ensure new products are listed and distribution gaps are filled.
- Handle customer/consumer complaints.
- Manage new product launches and expand distribution of Conagra Brands products.
- Monitor and analyze sales data, customer reviews, and market trends to make informed decisions and adjustments to our e-commerce strategy.
Business Planning/Financial Accountability:
- Develop, implement, and evaluate trade and shopper marketing initiatives based on insights.
- Maximize trade investments and efficiencies aligned to business objectives.
- Conduct business and category analysis. Develop & present category management solutions.
- Understand and execute marketing plan sales material.
- Monitor trade activity execution.
- Evaluate customer-specific reports and standardized IRI reports.
- Set and track key performance indicators (KPIs) to measure the success of our e-commerce initiatives and report on progress to senior management.
Relationship Management within Internal Matrix Organization:
- Work in close collaboration with the account team but also with cross-functions within Shopper Marketing, Category Management, Brand Marketing, Retail Sales, Finance & Supply Chain to achieve the company’s goals.
- Partner with team Business Analyst / Account Manager in reporting and analytics.
- Communicate to other sales personnel and functions within Conagra Brands as needed.
- Maximize all sales opportunities through alignment & support from the Retail Team.
Qualifications, Education & Experience:
- Post-secondary education in Business Administration, Commerce, or related field.
- 3-5+ years of Consumer Packaged Goods (Foods) Sales/Key Account Management experience.
- 1-2 years of experience in E-Commerce Business Development (preferably Amazon).
- Strong understanding of e-commerce platforms, including SEO, advertising, and analytics tools.
- Excellent communication and negotiation skills.
- Self-motivated, with a strong sense of ownership and accountability.
- Strong analytical skills & proficiency in MS Office (Excel, PowerPoint).
- Strong business and financial acumen: business analytics skills, customer P&L agility, ability to plan, track and evaluate trade management.
- Ability to make recommendations for solutions based on information gathered and analyzed from the systems previously mentioned.
- Strong attention to detail and accuracy of data entry.
- Demonstrated ability to manage trade spending.
- Strong technical, report running, and analytical abilities.
- Ability to troubleshoot problems.
- Ability to work within a matrix organization. Works with Account, Sr. Business Development Manager, and Sales Directors to discuss and prioritize work initiatives.
Our Modern Workplace:
Conagra’s culture of collaboration enhances our ability to meet critical business goals, deliver value to customers and consumers, and provide you with the flexibility you need to achieve a better work-life balance. This position requires you to work from our Mississauga office 3 days a week.
Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or any other protected factor. Conagra Foods is committed to working with and providing accommodation to individuals with disabilities. If you need special assistance or an accommodation while seeking employment, please e-mail Canada.Recruitment@conagrafoods.com. We will make a determination on your request for accommodation on a case-by-case basis.