Business Development and Marketing Manager

Business Development and Marketing Manager

Kings Landing Corporation

Open Competition

Permanent Position

Prince William

There's No Time Like the Present to Discover the Past!

For more than 50 years, Kings Landing has had a commitment to ensuring our future generations understand and learn through immersive, hands-on interpretation.

Who we are

We invite you to join the Kings Landing team! Kings Landing's mission is to attract, engage, enrich, and educate the people of New Brunswick and visitors by showcasing the well-researched adaptation of people who lived along the St. John River Valley in the 19th century.

What you will do

The Business Development and Marketing Manager drives the growth of Kings Landing by overseeing the marketing, sales, and communication functions for this living history museum. You will manage a small team that offers guests a 'one stop shop' for booking and sales services, connecting clients with authentic experiences delivered by the Visitor Experience team. You will promote Kings Landing to guests in key target markets by using an integrated marketing approach that includes creative digital and print media, direct to consumer outreach, influencer campaigns, and other innovative strategic initiatives. Some duties include:

• Develop and implement a marketing and sales plan to drive visitation, increase engagement, and enhance the organization's brand positioning and reputation.
• Manage the production and distribution of creative marketing materials, newsletters, email marketing campaigns, and other promotional content.
• Manage social media content and website development. Plan, capture, create, and publish photo/video assets for content creation and curation.
• Manage external communications and media relations.
• Manage booking and client services for interpretation and education programs, group experiences, facility rentals, film permits, and unique dining experiences.
• Work with functional teams to respond to client requests and achieve a seamless guest journey from pre-booking to post-stay.
• Engage in supporting the development and evaluation of tourism products and explore opportunities for new and innovative products.
• Oversee the development and production of non-personal media and signage at Kings Landing to enhance the guest experience.
• Work with the CEO and provide key input and advice in the development and support of corporate strategies, annual plans, annual reports, and corporate policies.
• Develop work plans, provide leadership and coaching, manage performance, and foster teamwork and collaboration.
• Develop and track budgets.
• Create relationships and partnerships with external stakeholders, including destination marketing organizations, tourism industry partners, and other government colleagues.
• Identify advertising, partnership, public outreach and online opportunities for exposure, visitation growth, and audience engagement.
• Compile guest feedback from various platforms, responding when necessary, and sharing comments with the appropriate department/team members.
• Create email marketing campaigns via Mailchimp in both official languages to subscribed audiences to share news, updates, upcoming events, and for general engagement purposes.
• Perform related work as required.

Work Environment

• Location: Kings Landing, Prince William, NB. A hybrid work arrangement can be considered.
• Standard hours of work: Evening, weekend, and variable hours may be required. Some travel also required.

Who you are

You are a go-getter with a passion for sales and a client focus, always ready to turn product features into compelling benefits for our guests. You thrive in social settings and enjoy working with others. Your excellent interpersonal, written, and verbal communication skills make you a natural at building relationships. You have outstanding presentation skills and are proficient with a variety of office software. Your creativity and innovative thinking drive you to develop action-oriented solutions. With exceptional analytical skills, you can detect opportunities and craft innovative business solutions. You excel at prioritizing, monitoring, and managing multiple client accounts simultaneously.

Your attitude, skills and interests are just as important as your area of study. We are looking for diverse backgrounds that bring a combination of the following:

Need to have

• University degree in Hospitality and Tourism, Business Administration, Communication, Marketing, or a related field and a minimum of five (5) years of related work experience, including two (2) years of supervisory experience.
• Knowledge of the tourism and hospitality industry, particularly travel trade.
• Versatile writing skills for a variety of communications such as briefing notes, media releases, reports, plans, and marketing materials.
• Experience engaging, negotiating, and resolving issues with internal and external stakeholders.
• Ability to plan and implement projects involving multi-functional teams, contractors, stakeholders, or partners.
• An equivalent combination of education, training and experience may be considered.
• Written and spoken competence in English and French is required.

Nice to have

• Experience in web development and graphic design.
• Experience in digital platforms like MailChimp, Fareharbor, WordPress, Google Analytics/My Business.
• Experience in providing advice or recommendations to senior management.

Behavioural Competencies

• Creative Thinking/Innovation
• Effective Interactive Communication
• Flexibility
• Results Orientation
• Teamwork and Collaboration

Technical Competencies

• Project Management
• Knowledge of Group Facilitation Techniques
• Ability to Use Office Technology, Software and Applications
• Presentation Skills
• Planning and Organizing Skills
• Written Communication

Résumés should be in chronological order specifying education and employment in months and years including part-time and full-time employment.

Wage

Payband 5: $64,974.00 to $90,740.00 annually.

What can GNB offer you?

• Comprehensive benefits package and the Public Service Shared Risk Pension Plan.
• Opportunities for career growth, professional development and training.
• Free access to Employee and Family Assistance Program (EFAP) and services.
• 1 paid Volunteer Day per year to give back to your community.
• 1.25 days/month of paid vacation.

Providing a safe workplace for all. Your health and safety are important to us. Kings Landing has implemented preventative measures across the organization to ensure your health and safety.

How to apply

We encourage applicants to apply online, by mail at the following address, or by email at Recruitment.KingsLanding@gnb.ca, by January 12, 2025, indicating competition number R18?2024/2025-046. This competition may be used to fill future vacancies at the same level.

Kings Landing
5804 Route 102
Prince William, N.B. E6K 0A5
Telephone: 1-506-363-4954

We thank all those who apply, however, only those selected for further consideration will be contacted.

• A Criminal Record Check is required prior to appointment.

Equal Opportunity Employer

We are an Equal Opportunity Employer. We are committed to building a workforce that reflects the diversity of our communities in which we live and serve. We encourage and support applications from Aboriginals, persons with disabilities, and members of visible minority groups.

The New Brunswick Public Service: Improving the lives of New Brunswickers every day!