Brand Strategist

Overview

We’re looking for a versatile agency Brand Strategist with a trained, sensitive eye for consumer insights that inspire creative ideas that make people stop, think, smile and believe.

For this role, agency experience in healthcare is critical. Experience in medical devices, pharma and marketing to providers and healthcare systems is strongly preferred.

At Yamamoto, your opinion will be valued and respected and you’ll play a vital role in helping the agency arrive at its most powerful creative work.

You’re the right person for the job if you have a proven blend of analytical and intuitive skills, research experience, principles and pragmatism, thoughtfulness and oratory power.

The Brand Strategist is a committed, enthusiastic thinker who:

• Thinks on behalf of the customer to guide relevant, impactful brand strategy
• Evaluates competitive landscapes and target audiences to find an ownable strategic position
• Refines and condenses research-based insights, while working closely with creative leadership to arrive at strong, succinct strategic POVs
• Collaborates well with clients and account and creative teams

Responsibilities

The Brand Strategist has an innate understanding of brand positioning and marketing communications in the modern world, with a focus on how target audiences think, behave, build perceptions and consume information. This person will be a vital member of the agency team and will play an essential client-facing role in gathering direction and presenting our strategic thinking.

Strategy

• Work with account teams to identify client business objectives and marketing goals and articulate key messages for assigned clients
• Uncover the needs, wants, concerns and touch points of the target audience
• Gather category information, conduct primary and secondary research, develop user profiles and personas, mine social media
• Work closely with external partners and platforms to generate effective research

Brand

• Provide strategic direction for clients’ brands, products and services
• Appraise clients’ current corporate and product/service brand equities
• Analyze competitors and categories in order to propose or challenge brand opportunities
• Identify relevant trends in global consumer or business culture
• Conduct brand analysis and benchmarking
• Conduct quantitative and qualitative research to extract insights that shape strategy
• Conduct stakeholder interviews
• Create online research questionnaires guiding primary research
• Develop customer journey maps/experience maps to identify brand experience gaps and create better alternatives

Agency Corporate Responsibilities

• Agency Representative in the Community – Represent Yamamoto positively in the business and advertising communities
• Agency Growth – Assist in pursuing new opportunities with assigned clients and new business initiatives
• Agency Commitment – Demonstrate loyalty to the agency
• Agency Culture – Demonstrate agency core values: curious, creative, and courageous
  • Curious: We never stop learning or exploring.
  • Creative: We light up the room with engaging imagination.
  • Courageous: We are fearless and are up for any challenge.

Qualifications

• Have 7 to 12 years of agency experience
• Have the proven, highly developed interpretative skills needed to distill research into insights
• Can translate a fascination for human behavior and culture into great strategy
• Take pride in crafting a killer creative brief

Benefits

• Health, dental, vision insurance
• Flexible Paid Time Off (PTO)
• 401(k) retirement plans
• Opportunities for professional development and growth
• A creative and dynamic work environment

Hybrid Policy

The salary range for this position is based on relevant experience, qualifications related to the position and tenure in similar roles.

Range: $130k - $150k

Equal Opportunities

Yamamoto is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.