Brand & Social Media Manager

Brand & Social Media Manager

A Little bit about us

Treasure Mills is a family-owned Canadian business founded in 2003. We were one of the first companies in North America to make the claim nut and peanut free under our brand School Safe. Our company is known as the most trusted brand in kids snack foods. We believe in producing sustainable food that allows families to reinforce healthy, active diets that build a brighter future. Our 100% recyclable packages are now environmentally sustainable. By passionately striving through research and development, we utilize ethically sourced, natural ingredients in our innovative products for a taste that is simply delicious.

About the Role

We are looking for an experienced and dedicated Brand & Social Media Manager who can perform the below requirements:

As the team’s Brand & Social Media Manager, you are part of a larger strategy team that works across a range of inspiring nut-free, peanut-free kid’s snacks at Treasure Mills. You are a social writer and content creator to create agile, responsive, and planned clever content that sets our brands apart, ensuring that our brands’ biggest and best ideas come to life on social in the right places and with the right strategy behind them.

You are a platform expert: using your knowledge of social media and the audiences that engage with content online to ensure that our tasty snacks are promoted on the right channels and platforms at the right moments. You ensure that work is inspired by and made for the right audiences. You understand our brand and passion points to make recommendations for proactive social content. You work with the team’s Sales, Operations & Leadership group to ensure that we have well thought out purpose, strategy, and tone for our social media presence.

Your work will make a meaningful impact with a multi-talented team in Aurora, Ontario, in what marketing can be in today’s always-on, socially connected marketing industry.

Core Responsibilities

• SOCIAL STRATEGY: Create briefs/Content kick-off documents in partnership with strategy, media, and creative partners.
• SOCIAL PLAYBOOK OWNERSHIP: Collaborate in the creation of and own the day-to-day use and refinement of your brand’s social playbook.
• SOCIAL PLANNING: Create and maintain social media content calendars based on your brand’s relevant passion points and cultural moments.
• DEPLOYMENT: Upload legal-approved content to social channels.
• COMMUNITY MANAGEMENT: Oversee the brand’s social channels for strategic communications opportunities, and review inbound comments, questions, and risks.
• SOCIAL INSIGHTS: Complete social media audits and competitive reports to help our brands stay ahead of our competitors.
• SOCIAL MEDIA EXPERTISE: Ensure that the creatives, strategists, and brand partners around you understand how to operate in a constantly changing world of social media platforms, trends, and memes. Collaborate to ensure creative product is best in class, on brief, and platform appropriate.
• REPORTING: Collaborate with insights partner to create insightful and actionable social media reports.

Requirements

• 5+ years experience in brand management, social strategy, or creative department in a related role.
• A proven track record of managing brands with a significant following, ideally for a food brand.
• A university or college diploma in marketing, advertising, or a related field is preferred.
• A history of working with creative teams and strategists, providing expertise and influencing the brand’s strategy online.
• Proficient in creating presentations (PowerPoint or Keynote). Experience with one or more insights tools and services. Social listening experience is an asset.
• A love and deep understanding of social culture, memes, and trends.
• Experience with a social media management platform is required.
• Excellent presentation skills and communication skills in a group environment.
• A passion for food and food marketing.