Brand & Social Media Lead

Have you ever been scrolling through your social media and see an advertisement you have created, noticing the number of “likes” and “comments” it has received? Do you thrive on the ability to develop content creation that focuses on key strategic initiatives that include brand awareness, improving sales, and paid ad creative development?

If you get excited about seeing your creations showcased on social media platforms that will attract new and existing customers, this opportunity is for you!

Norwood Sawmills is a worldwide leader in portable sawmills and is looking for a creative Brand & Social Media Lead! With a deep understanding of content quality and consistency, enhanced community engagement, influencer relationship management and Ad Hoc design work, you will be able to unleash your creative marketing skills. You will gain knowledge of our products, target market and media outlets that will allow you to be successful within your role.

What you bring to the team:

• Well versed social media creator, seeking a new challenge to showcase their knowledge of social media management, community involvement, and content creation.
• A business-focused mindset that creates and implements new strategies to optimize brand awareness that will turn our new customers into sawmill owners.
• Entrepreneurial spirit: motivated and determined to drive campaigns, while analyzing metrics to make data-driven recommendations for improvements.
• An understanding of community involvement, including growth of community, participation in social groups, and creating new initiatives that will grow the customer base.

What can you get in return:

• Casual, collaborative, and creative office environment.
• 3 weeks of Paid time Off (PTO) for all team members.
• Benefits package, that includes Health, Dental, and Health Spending Account.
• To help you save for your future we offer a Registered Retirement Saving Plan that is company matched.

A typical day for a Brand & Social Media Lead at Norwood:

• Execute a comprehensive social media strategy aligned with the brand’s objectives to promote growth YoY.
• Create, schedule, and publish content across all social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Develop and implement strategies to encourage community participation, including regular posts, interactive content, and community events.
• Oversee and grow the company’s Facebook groups, ensuring active and engaged communities.
• Moderate group discussions, ensuring adherence to community guidelines and fostering a positive, inclusive environment.
• Assist in identifying, recruiting, and managing relationships with influencers and brand ambassadors.
• Track and report on the effectiveness of influencer partnerships, suggesting adjustments to strategies as needed.
• Develop written content, including posts, captions, and blogs, that are engaging and aligned with the brand’s tone and style.
• Curate user-generated content and partner content to share on social media channels.
• Support the team with graphic design tasks, such as creating social media graphics, banners, and other marketing materials.
• Align social media efforts with the overall marketing strategy.
• Participate in brainstorming sessions to generate new ideas for social media content, campaigns, and community engagement.
• Collaborate with other departments, such as customer service and sales, to ensure a cohesive brand presence across all channels.

Get to know us some more!

Norwood Sawmills is a portable sawmill company, that sells portable sawmills worldwide opening opportunities for outdoorsmen, craftsmen, hard-working families, hobbyists, and professional sawyers. All our portable sawmills vary in price and are all ultra customizable, having over 40+ production-boosting attachments (which is more than any other brand). We continue to lead the sawmill revolution and empower people everywhere to build their best futures through wood.

Our company is committed to fostering a positive, open-minded, and equal opportunity workforce. We are aligned with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act and are able to provide accommodation to individual needs identified to us throughout our hiring process.

Looking for a new opportunity? This may be the one for you!