Brand Manager, AbbVie Care (12-month Contract)

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Joining AbbVie means you will be part of a team of outstanding professionals dedicated to making a remarkable impact on patients lives. At AbbVie, we conduct ground-breaking science on a global scale every day. AbbVie Canada is one of the Best Workplaces in Canada.

When choosing your career path, choose to be remarkable.

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, gynecology, and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio.

Job Description

We have an opportunity for Brand Manager, AbbVie Care to join our Patient Experience team. The focus of this position is strategic brand management and tactical implementation of core strategies with a strong emphasis on digital responsibilities. The Brand Manager will also be responsible for enriching the patient experience by leading and understanding insights across Brand Teams and evolving the patient journey to focus on delivery of patient-centric strategies. The Brand Manager will operate within AbbVie’s business code of conduct, policies and all applicable laws and regulations across Canada.

The incumbent will report to Programs and Marketing Lead, AbbVie Care.

This role is based out of our St. Laurent offices in Montreal.

Key Responsibilities:

Insights

• Lead synthesis of insights from cross-functional teams and brand teams to determine program positioning. Leverage market research and insights collection to inform the patient journeys for each asset.
• Facilitate and synthesize cross-stakeholder discussions to strengthen insights; collaborate with AbbVie Care Management team and brand team colleagues to engage critical opinion leaders from all customer groups to ensure competitive positioning and market dynamics.

Patient Journey

• Develop robust and accurate patient journeys for all assets within AbbVie Care, facilitating workshops to secure input & cross-stakeholder viewpoints with a patient-centric focus.
• Propose Strategic Objectives for Brand Team review based on findings from the patient journeys; challenge and critique Brand Team strategies to ensure patient-centricity.

Brand story and guardianship

• Lead the development of marketing inputs to the strategic brand plan, securing appropriate budget to deliver marketing objectives.
• Become ‘guardian of the brand’ and bring the Brand Story to life by ensuring that all functional deliverables, including Marketing materials and campaigns, remain consistent with branding and deliver emotional messages aligned to the Brand Story.
• Work with team on tactical implementation of program tools and messaging.
• Manage and appropriately spend advertising and promotional budgets to prioritize growth opportunities while considering cost containment measures.
• Monitor marketing initiatives Key Performance Indicators and communicate them regularly. Propose tactical adjustments as needed.
• Coordinate the activities of functional areas, advertising agencies and suppliers. Develop and maintain a continuous feedback loop with internal and external customers to inform Brand decisions. Work closely with all functional areas including trade, market access, training, marketing, community relations, CHE team, and all other stakeholders.
• Respond to field team requests in a timely manner and encourage ongoing communications.
• Oversee the development of all promotional (traditional and digital) pieces and messaging including patient support materials in close collaboration with the Community Relations team.

Multi-channel expertise and strong digital focus

Optimize channel mix for marketing and cross-functional campaigns.

Guide the design and implementation of all marketing activities to include:

• Cross-channel opportunities to strengthen campaigns
• Innovative Marketing tactics to deliver holistic solutions
• Traditional and non-traditional partnerships
• Multi-stakeholder initiatives

Stay up-to-date with digital marketing trends and technologies, recommending actionable improvements to strategy and execution.

Lead digital initiatives such as websites, portals etc. from concept to execution, managing timelines, budgets, and deliverables.

Consolidate the 1-year tactical Brand Plan, collecting inputs from cross-functional colleagues.

Qualifications

Education / Experience Required:

• Bachelor’s degree in science, Commerce or Marketing, or any related field
• Pharmaceutical sales experience (minimum 2 years)
• 3 to 5 years of brand management experience preferred
• Patient Support Program marketing experience preferred
• Experience in integrated multi-channel marketing including print, digital, face-to-face, social media and digital advertising

Essential skills & abilities:

• Understanding of Canadian Healthcare environment and evolving landscape
• Strong project management skills
• Proven track record of innovative accomplishments
• English and French must be at advanced level, oral and written
• Proficient in using MS Office Suite and all related new technologies in relationship to the role and the work environment.

• AbbVie strives to provide a French working environment for its employees in Quebec. Although as part of its francization program has taken all reasonable steps to avoid imposing the following requirement, advanced knowledge of English / Fluency in English is an essential requirement for the position of Brand Manager including, but not limited to, for the following reasons:

  English speaking employees outside the province of Quebec.

  English speaking clients outside the province of Quebec.

  Anglophone region outside the province of Quebec.

Key Leadership Competencies:

• Operate and communicate effectively in a matrix environment and ensure the flow of information
• Think at a strategic level and challenge status quo
• Prioritize to ensure effective time management and multi-tasking
• Analyze complex data and translate it into opportunities
• Negotiate with internal and external stakeholders
• Prepare and deliver effective presentations
• Tailor message to the different stakeholders
• Demonstrate interpersonal skills to build strong relationships

This position entails 5-10% of travel within Canada and possibly occasional travel outside Canada. A valid passport is required.

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html