Brand Manager

BSH Home Appliances LTD

Tomorrow is our home.

Find out how easily you can achieve at BSH Home Appliances Ltd. As a leading manufacturer of home appliances and solutions, we encourage commitment and open-mindedness among our employees. With our global brands Bosch and Gaggenau as well as our local brand Thermador, our focus truly is on innovation. In addition, that does not just apply to our products and services, but also drives the way in which we cooperate, exchange ideas and organize our teams. Everyone is invited to make his or her individual contribution to our overall success. Join us now and give your career a home.

Brand Manager (Premium/Luxury Brands)

Mississauga, ON / Full-time (Hybrid)

Pay Range $106,186 - $141,582

Your responsibilities

• Ensures 100% execution and strategic consistency of all brand marketing activities in Canada, including co-op activities with trade or distribution
• Co-develops annual Brand marketing plans in accordance with brand strategy and overall BSH business strategy or business plan
• Manages given Brand marketing budget in accordance with approved plan
• Optimizes marketing communications over time by analyzing marketing ROI
• Monitors sales & market trends, researches regions and consumer markets and competitors’ activities to identify key market opportunities and key issues
• Develops marketing concepts that further strategic and tactical brand and sales goals, including cost-benefit analysis of proposed activities
• Directs all Brand oriented marketing projects in cooperation with Trade Marketing, Digital Marketing, Showroom Marketing, and Product Marketing
• Develops clear competitive positioning and marketing story for each actively marketed Thermador and Gaggenau product. Creates and implements matching marketing activities
• Directs internal and external creative agencies in the creation of brand marketing assets. Works with all other areas of marketing to ensure proper execution along all points of the Consumer Journey
• Maintains frequent communication with regional and global brand teams to align on planning and share content
• Prepares competitors' brand communication analysis based on market analysis for the identification of marketing communication potential
• Directs media agency/planners in the development of efficient annual media plan for consumer and trade advertising. Evaluates and optimizes proposed media plans
• Directs and manages trade shows, consumer shows, marketing events, etc. in conjunction with the trade show/event marketing manager and external agencies
• Communicates with internal and external constituencies, keeps informed and collects feedback
• Reviews and evaluates non-media brand marketing opportunities such as product integration and sponsorships
• Further develops and optimizes e-Marketing activities, in conjunction with the e-Marketing manager
• Manages PR activities for the 2 brands, working with external PR agency to achieve relevant KPIs
• Internal Corporate Communications lead and crisis management (as required)
• Performs all other duties as assigned

Your profile

• Bachelor’s degree (Marketing) – Required
• +10 Years of Experience (Brand Marketing) – Required
• 5-7 Years of Experience (Media and PR Relations) – Required
• Experience in selecting and directing external agencies (advertising, media, PR) to achieve marketing communications goals
• Experience with production methods, including broadcast, print and digital
• Advanced understanding of advertising and media strategy, with a demonstrated history of successful campaign implementation
• Extensive experience in evaluating creative concepts against strategic goals
• Demonstrated project / program leadership skills
• Strong business sense and ROI orientation
• Ability to work in a fast-paced environment
• Ability to multi-task and manage multiple projects to meet tight deadlines
• Ability to interact with multiple levels of management essential
• Ability to interpret marketing strategy and apply it to marketing communications
• The intercultural flexibility to work effectively within a global corporation
• Extensive experience in developing effective PR campaigns that align with marketing objectives and achieve KPIs
• Experience integrating various marketing activities to align with brand marketing objectives, including trade marketing campaigns, digital marketing, events and other marketing communications
• Bilingual (French/English) is Preferred
• Travel Percentage – 10%

Your pay & benefits

• Medical, dental, vision, life insurance, short and long term disability benefits, employee assistance program (EAP), Accidental Death and Dismemberment Insurance, Critical Illness Insurance, and Education Assistance Program
• Eligible to join the Retirement Savings Plan on your date of employment with BSH, you can tax shelter up to 18% of earned income subject to additional CRA specific regulations. BSH offers a profit sharing contribution of 3% of your eligible annual. In addition, BSH makes an employer matching contribution of 50% of your employee RRSP contributions, subject to a max match contribution of 3% of eligible earnings
• Vitality Employee Wellness program through Manulife
• Vacation time is provided based on the employee’s service date with BSH (the range is between 15-30 days according to seniority level)
• 40 hours of paid sick leave (hourly employees)
• Employee, friends, and family discount program for company products
• BSH provides ongoing product training, computer tablet, cell phone, and a company vehicle for eligible positions

Further information

• Please visit career.bsh-group.com and learn about what makes BSH a Top Employer!
• BSH is an equal-opportunity employer. Protecting your privacy and the security of your data are longstanding top priorities for BSH
• BSH welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
• At BSH we appreciate everyone's uniqueness and value diversity as key for our business success. By including everyone and ensuring equal opportunities, we unleash our full potential.
• This position is eligible for the BSH Associate Referral Program (if applicable).
• Find a new home for your professional ambitions.