Brand Content Manager

Some call it work. We call it passion.

We could offer you an ordinary career.

Trouble is, we only deal in the extraordinary.

Find yourself in the driver’s seat. Find yourself at Audi.

Audi stands for excellence, innovation, high performance, sophistication, sportiness, and uncompromising standards.

Just as Vorsprung durch Technik brings out the best in vehicles, a career with Audi can bring out the passion, drive, and dedication of some of the finest people around. The Audi family recognizes the fact that even though we craft some of the finest vehicles on the planet, our work would be in vain without the people we serve, and the people with which we share our passion.

Become a part of the Audi success story full of growth opportunity and personal career development. Join a team of performance-driven professionals who value motivation, responsibility, collaboration, and exciting work. Audi, with its leading global presence, offers its employees numerous developmental opportunities locally as well as internationally.

We are currently looking for a Brand Content Manager at our Corporate Offices in Ajax, ON

The primary responsibility for this role will fall within the area of developing, executing, and optimizing Audi brand content to amplify brand love, awareness, and connection to the Canadian customer.

• This is a hybrid flex position.
  
  

Responsibilities

Overall

• Support the Brand Marketing Manager to grow and develop the Audi brand via:
• Content to support brand, experiential, and social initiatives.
• Administer media (paid and owned) initiatives to support the brand.
• Oversee the development of brand content including managing, executing, and growing social media (Meta/TikTok/YouTube/LinkedIn, social influencers, Audi.ca).
• Agency Management – day-to-day management of the various agencies to develop the campaigns, evaluate the results, administration of the budget/fees/team hours, etc.; keep the agencies accountable to their outputs.

Content Development

• Campaigns - support campaign development and communication assets to convey the brand and its products through digital platforms, social platforms, experiential activities, and media & influencer partnerships.
• Social Media – lead and execute a social media strategy that increases reach through followers and provides exciting/relevant branded content for Audi Canada; manage the agency who manages our social channels on a daily basis (e.g., Meta, TikTok, YouTube, LinkedIn).
• Manage any social media issues/crises by working with other departments like product and customer relations to address customer issues on social media; manage the content on owned Audi Canada social channels.
• Social Studio – develop strategy that is real-time, reactive, and relevant to the Canadian market, tapping into news, activity, and trends that support the brand locally.
• Social Influencers - manage agency partners to identify and utilize social influencers to amplify our brand message to their audiences; includes hosting and briefing (e.g., celebrities, influential people, thought leaders, etc.); car loan programs.
• Website content – work with the digital platform team to direct brand and product content for audi.ca pages; including model page content, my Audi, Audi electric, Aftersales and CPO, Audi financial services, etc.
• Experiential campaigns - leverage events, sponsorships, and other experiential marketing activities (both locally and globally) in social media and digital channels.
• Content team – lead and grow a direct-to-client agency creative team to develop communications that are relevant and meaningful to help elevate the brand (utilizing various channels - social media, digital, Audi.ca, CRM, and internal communications).
• Collaboration - be a key contact for brand marketing expertise at Audi Canada to provide directional support and content in other Audi departments for their departmental marketing efforts (e.g., Aftersales, Product, New/Used car sales, etc.); build relations with key internal partners, AUDI AG, and Agency partners.
  
  

Media

• Media – oversee the planning of campaign media to facilitate the content that is produced; ensuring campaign and brand KPIs are set and achieved to optimize our media channel mix.
• Collaboration - collaborate with the Digital Media Performance Manager to develop deeper campaign insights and inform decisions on campaign effectiveness and efficiency. Be an enabler to earned media, partnering with PR manager efforts.
• Metrics and KPIs – strong focus on managing and reporting on key metrics for platforms and campaigns. Work closely with the central global team to complete reports on time, implement recommended campaign media tactics and opportunities.
  
  

Budget

• Meticulously manage the brand marketing budget, keeping creative and media agency accountable to the budget.
• Support the planning and implementation of production and media budgets to increase the equity of the brand; achieving positive ROI on all activities.
• Support administration of budgets (PO creation, invoice processing; ensure tracking documents are updated, etc).
  
  

Qualifications

• Bachelor’s degree in Business, Marketing, or Communications field, or equivalent work experience.
• 6+ years of relevant work experience.
• Experience working in marketing communications, content development, and budget management.
• Experience working in marketing communications (social media, content development, advertising campaigns); media (media integration and engagement, performance and insights); extensive budget management; agency management; project management, organizational skills: planning, presenting, consumer insights. Passion for cars and the (premium) automotive sector.
• Experience in agency partner management.
• Fluency in French is ideal; automotive experience is desired.
• Flexibility for up to 20% travel within North America.
  
  

What You’ll Get In Return

• A flexible and collaborative team dynamic.
• Many opportunities for personal and professional development.
• Opportunities to participate in exciting company events that give back to the community.
• Competitive employer-paid benefits and compensation package.
• And much more!
  
  

Please note that we appreciate the interest of all candidates; however, only those under consideration will be contacted.

Volkswagen Group Canada Inc. is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability, or any other characteristic protected by federal or local laws.

Volkswagen Group Canada Inc. is committed to providing accommodations for people with disabilities including during the application process. If you require an accommodation because of a disability, we will work with you to determine what reasonable accommodation may be available to meet your needs whether it be as an applicant or an employee. Applicants need to make their needs known in advance. If you are selected for an interview and require an accommodation, you are encouraged to advise the Recruiter who will consult with you to determine an appropriate and reasonable accommodation.

Primary Location

Canada-Ontario-Ajax