Brand and Social Media Manager

Founded in 2017 in Toronto, Canada, Ecom Logistics was established to address the gaps in supply chain management, warehousing, fulfillment, shipping, and delivery services that directly affect you as a North American business.

We have come a long way in the last 6 years, today we operate across multiple locations in North America including Toronto, Vancouver, Calgary, and Montreal.

Our Vision: To be the most trusted and innovative logistics partner, transforming the way businesses move and deliver goods globally. We aim to create a future where logistics is faster, more sustainable, and fully optimized through cutting-edge technology.

Our Mission: To deliver simplified, innovative, and sustainable logistics solutions that empower our customers to optimize their supply chains, reduce costs, and enhance delivery efficiency.

About the role:

Job Title: Brand and Social Media Manager

Job Type: Full-time

Job Summary:

As the Brand and Social Media Manager at Ecom Logistics, you will play a pivotal role in shaping and executing the brand strategy to establish our position as a leader in the B2B logistics industry. You will be responsible for ensuring brand consistency across all channels, collaborating with cross-functional teams to create impactful brand messaging, and driving engagement through innovative social media strategies. Your role will also involve conducting market research, managing social media platforms, creating high-quality content, and fostering a community of brand advocates. With a keen understanding of B2B marketing principles, you will leverage your expertise to elevate our brand visibility, enhance customer engagement, and contribute to the overall growth of the company. This is an exciting opportunity for a creative and strategic thinker with a passion for digital marketing and brand building in a fast-paced environment.

Key Responsibilities:

Brand Management:

1. Develop and implement a comprehensive brand strategy to position Ecom Logistics as a leader in the B2B logistics industry.
2. Ensure brand consistency across all marketing channels and materials.
3. Collaborate with the marketing, sales, and product teams to create compelling brand messaging and campaigns that resonate with our target audience.
4. Conduct market research and competitive analysis to identify opportunities for brand differentiation and growth.
5. Oversee the development of brand guidelines and ensure adherence by internal and external stakeholders.
6. Develop and execute a robust social media strategy that aligns with business goals and drives engagement with key B2B audiences.
7. Manage and grow social media channels (LinkedIn, Instagram, Facebook, TikTok, etc.) to increase brand visibility and foster customer engagement.
8. Collaborate with design and content teams to create and curate engaging, high-quality content, including posts, graphics, videos, and blogs, to communicate our value proposition and thought leadership.
9. Monitor, analyze, and report on social media performance metrics to optimize campaigns and improve ROI.
10. Stay up-to-date with social media trends, platform updates, and industry best practices to ensure innovative and effective social media strategies.

Community Engagement and Advocacy:

1. Foster a community of engaged followers and brand advocates through social media and other digital channels.
2. Manage customer inquiries, comments, and feedback on social media platforms, ensuring timely and professional responses.
3. Identify and engage with key influencers, partners, and industry leaders to build strong relationships and expand our reach.

Qualifications:

1. Bachelor’s degree in Marketing, Communications, Business, or a related field.
2. 3-5 years of experience in brand management and social media marketing, preferably in a B2B or logistics environment.
3. Proven track record of developing and executing successful social media and brand campaigns.
4. Strong understanding of B2B marketing principles, target audience personas, and buyer journeys.
5. Excellent writing, editing, and storytelling skills with a keen eye for detail.
6. Proficient in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (e.g., Google Analytics).
7. Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
8. Creative thinker with a passion for digital marketing and brand building.
9. Experience with paid social media advertising and lead generation campaigns is a plus.

What we offer:

A supportive and enriching work environment offering substantial ownership and growth prospects. Close interaction with the founding and leadership teams on key initiatives.

• Opportunities for growth within Ecom family
• Comprehensive health insurance coverage for employees (dental/vision care)
• Fully stocked kitchen
• Monthly Socials
• 2 weeks of paid leave, sick days

At Ecom, we wholeheartedly embrace diversity and inclusivity. We strongly encourage applications from individuals across all communities, recognizing the value that different perspectives, backgrounds, and experiences bring to our organization.

If you are a dedicated individual with a passion for technology and project management, we invite you to apply. Join us in shaping an employee-centric culture and ensuring efficient administrative operations that drive our company's continued success.