Brand Activations and Content Coordinator

Why BCAA?

Feel proud of what you do and help shape the future of BC at a BC Top Employer. We’re driven by purpose – delivering peace of mind to one in three BC households with insurance, roadside assistance, auto repair, Evo Car Share and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities, we offer a wide variety of meaningful, rewarding careers that move BC forward.

We are currently hiring a Brand Activations & Content Coordinator based in our Head Office in Burnaby.

Please note that this is a hybrid role based out of our Burnaby, BC office (3 Remote / 2 On Site). Applicants who are not located within commuting distance of our Head Office or are not looking to relocate to the Greater Vancouver/Lower Mainland/Fraser Valley region will not be considered.

Are you passionate about building brands, engaging communities, and bringing experiences to life? As the Brand Activations & Content Coordinator for Evo Car Share (powered by BCAA), you’ll play a key role in executing exciting brand activations and crafting compelling content that connects with Evo’s growing Member base across Metro Vancouver and Victoria.

Working closely with the Specialist, Partnerships & Content, you’ll lead high-impact community events, develop content strategies, manage partner collaborations, and oversee the Brand Ambassador team—all while helping drive Evo’s brand visibility, engagement, and Member growth.

Who you are:

• You thrive in a fast-paced environment and can juggle multiple priorities while staying calm and organized.

• You’re a proactive problem-solver with a strategic mindset and an eye for detail.

• You have a natural flair for storytelling and know how to create content that connects with diverse audiences.

• You bring creativity and energy to every project, inspiring others to deliver memorable brand experiences.

• You’re collaborative, communicative, and enjoy working across teams and with external partners.

• You’re comfortable leading activations, coordinating logistics, and supporting hands-on brand execution.

What you’ll do:

• Support the execution of Evo’s annual event plan, ensuring alignment with business goals and brand standards.

• Coordinate logistics and onsite delivery for brand activations, including tents, signage, and Evo vehicles.

• Liaise with municipalities, venues, and third-party partners to secure and manage activation opportunities.

• Lead and support Evo’s Brand Ambassador team, including training, coaching, and scheduling in collaboration with agency partners.

• Manage all experiential marketing elements including permits, planning, and partner engagement.

• Track and report on the performance of events and partnerships, offering insight and recommendations for continuous improvement.

• Collaborate with the content and partnerships team to develop a cross-platform content calendar.

• Support content creation across social media, blog, and internal channels, working with teams like Evolve, BCAA GO, and Evo Operations.

• Stay current with trends and best practices to produce creative, high-impact content and campaign ideas.

• Recommend boosting strategies and paid content tactics to expand reach and engagement.

• Coordinate event scheduling and maintain inventory of promotional materials, uniforms, and equipment.

• Ensure all event materials are in excellent condition and sustainably sourced.

• Prepare and distribute detailed event kits, including maps, contacts, and logistics.

• Collect and implement 360° feedback from activations to enhance future experiences.

What you bring:

• Minimum 3 years of experience in event marketing, brand activations, or partnership development (or equivalent combination of education and experience).

• Certificate or diploma in Marketing, Communications, Events, or a related field.

• Strong communication and leadership skills with experience presenting ideas clearly and persuasively.

• Familiarity with social media platforms and content editing tools (e.g. CapCut, TikTok & Reels optimization).

• Excellent organizational and multitasking abilities with a proactive mindset.

• Experience with marketing analytics, campaign tracking, and reporting.

• Proficiency in MS Office Suite (Word, Excel, PowerPoint, Outlook).

• Valid BC driver’s license and ability to operate an Evo vehicle in line with Evo’s Membership Agreement.

• Availability to work weekends, evenings, and holidays as needed.

Internal Applicants: Please note that the internal posting closes on April 11, 2025, and the role is a Grade 9 position.

The salary range for this position is $60,460.80 to $75,575.88 and is determined via job-related knowledge, skills, experience, certifications, market demand and internal equity. In addition to base salary and BCAA benefits, this position is eligible for a performance bonus target of 5%, with the opportunity to earn up to 9%.

What we offer:

• The chance to make a difference every day in the lives of British Columbians, BCAA Members and our communities.

• Career and personal development to help you grow and reach your goals.

• Incentives that recognize team and individual sales and performance.

• Flexible benefits to support your health and lifestyle, and wellness dollars* to keep your body, mind and soul thriving.

• A competitive rewards package including salary performance bonus programs, pension plan*, and more to help build your personal wealth.

• Paid time off including vacation, and days for wellness, volunteering, and cultural, spiritual or religious connection.

• BCAA membership, with valuable perks and Member savings on every day and special spending, from gas and coffee to clothes, sports and event tickets, and hotels.

• Meaningful, rewarding work for a BC Top Employer known for putting people first and constantly building a better workplace for all our team members.

*for permanent employees

We’re always looking for amazing people like you. Apply today!

BCAA is an Equal Opportunity Employer, committed to providing accessible, inclusive employment. We have a long-standing partnership with the Presidents Group which strives to increase employment opportunities for people living with disabilities, and champion accessible employment in BC. If you need personalized support through application and recruitment, please contact HRAccommodations@bcaa.com.