BlackBerry QNX- Senior Social Media Manager

BlackBerry QNX - Senior Social Media Manager

Locations: Waterloo, Ontario; Berlin, Germany; Ottawa, Ontario; Munich, Germany

Time Type: Full time

Posted On: Posted 10 Days Ago

Time Left to Apply: End Date: November 30, 2024 (30+ days left to apply)

Worker Sub-Type: Regular

Job Description:

BlackBerry QNX is a trusted supplier of safe and secure operating systems, hypervisors, frameworks, and development tools, providing expert support and services for building the world’s most critical embedded systems. The company’s technology is trusted in more than 235 million vehicles and is deployed in embedded systems globally, across various industries including automotive, medical devices, industrial controls, transportation, heavy machinery, and robotics.

We are seeking a dynamic and experienced Social Media Manager to join our Brand and Digital team within the Marketing Department of QNX. The ideal candidate will oversee and drive our social media strategy across various channels, ensuring consistent brand messaging and engagement. This role involves creating and managing a comprehensive social media calendar, coordinating content production, and analyzing performance to increase brand awareness and traffic to our brand page.

KEY RESPONSIBILITIES:

1. Social Media Strategy and Management:
   • Develop and implement a comprehensive social media and communication strategy across channels such as X, YouTube, LinkedIn, and Reddit.
   • Create a monthly social media calendar to coordinate content across different teams, including QNX Product Marketing and PR.
   • Work closely with designers to create impactful social media content and coordinate with external agencies for content production.
   • Monitor and manage community engagement.
2. Performance Analysis and Reporting:
   • Monitor and analyze social media performance to measure effectiveness and adjust strategies as needed.
   • Develop and maintain dashboards and regular reporting metrics to track channel growth, brand awareness, and traffic enhancements.
3. Content Development:
   • Generate engaging and relevant content for various social media platforms, ensuring alignment with our brand’s voice and objectives.
   • Collaborate with technical and non-technical teams to produce content that reflects the innovative nature of our products and services.
4. Campaign and Vendor Management:
   • Manage occasional paid digital media campaigns, ensuring they align with our overall marketing goals.
   • Liaise with social media platforms and external partners to optimize our social media presence.
   • Plan and manage budgets for paid media campaigns.
5. Innovation & Industry Trends:
   • Stay updated on the latest social media trends and best practices to bring innovative ideas to the team.
   • Proactively suggest new ways to enhance the company’s social presence.
6. Collaboration & Communication:
   • Work closely with cross-functional teams, including marketing, PR, and external vendors, to ensure successful project execution.

You will have:

1. Proven experience managing social media channels for B2B companies, preferably in the software and technology sectors.
2. Strong command of English with excellent communication, writing, and editorial skills.
3. Experience with social media management and reporting tools.
4. Knowledge of Adobe Experience Manager (AEM) or similar CMS is highly beneficial.
5. Ability to develop targeted strategies and personalize social media campaigns.
6. Familiarity with UX/UI principles in creating user-centered social media content.
7. Experience using “Sprout Social” or other social media management platforms.
8. Basic Adobe Cloud skills, and experience in utilizing Gen-AI tools like Midjourney are welcome.

Application Instructions: Interested candidates should submit their resume along with examples or a portfolio demonstrating previous social media management experience, particularly in a B2B context.

About Us

BlackBerry (NYSE: BB; TSX: BB) is a trusted security software and services company that provides enterprises and governments with the technology they need to secure the Internet of Things. Headquartered in Waterloo, Ontario, the company is committed to safety, cybersecurity, and data privacy, leading in areas such as artificial intelligence, endpoint security, and encryption.

It is the policy of BlackBerry to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

BlackBerry strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the selection process.