Avp, head of institutional marketing, north america and product marketing

The opportunity

Reporting to the Global Head of Institutional Marketing, this leadership position will work with cross-functional teams globally to define the marketing strategy for Manulife Investment Management's institutional business. This is a dual role that spans both the marketing program for Manulife IM’s institutional business in North America and global product initiatives and includes the development and execution of strategic, multi-stakeholder brand and marketing strategies.

We’re looking for a leader who brings visionary thinking and excels in building, rallying and inspiring teams to win, learn and have fun. Being highly collaborative, working well with cross-functional partners and being able to navigate and get the best out of teams in a matrix environment is essential. Effective communication of vision and leading through people for impact will be critical to delivering results. The ideal candidate has a strong understanding of the Canada and U.S. institutional market and public markets strategies.

Responsibilities

• Lead, develop and implement comprehensive marketing strategies/initiatives that increase awareness and enhance the MIM brand with institutional clients and prospects.
• Drive strategic development and execution of marketing initiatives to support the growth of our public markets strategies including fixed income, public equities, and multi-asset solutions along with alternative asset platforms including private equity and credit, real estate, timberland, agriculture, infrastructure.
• Provide strategic marketing counsel to direct reports and cross-functional partners on a wide range of complex topics and firm-wide initiatives.
• Work collaboratively with the Public and Private Market CIOs, and the Head of Distribution, North America to support portfolio managers, business development, and investor relations teams through the development of content for sales materials, thought leadership and investor communications.
• Partner with global digital, social, editorial and CX teams, to develop and execute marketing campaigns designed to raise awareness and promote Manulife Investment Management to institutional clients.
• Lead and mentor team to identify, develop, and implement key strategic client events to support institutional business development.
• Partner with institutional, retail and retirement marketing leaders to maximize use of available content across global paid, earned, and owned media.
• Ensure all materials are developed in a timely and accurate manner, following agreed processes and in line with corporate branding, messaging, governance, and compliance guidelines.
• Work closely with the analytics team to ensure all activity is tracked, measured, and reported against KPIs. Continuously assess results and adapt approach to ensure continued improvement and effectiveness.
• Understand and embed the critical metrics that are important into communication activities and campaigns with the ability of regular reporting and inputs to dashboards for senior leadership.
• Live our Values of Think Big, Own It, Get It Done Together, Share Your Humanity, Customer Obsession and Do the Right Thing, and set an example for those around you.

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

• Bachelor’s degree
• Advanced degree or certifications a plus
• 10+ years of experience in communications in wealth management

What can we offer you?

• A competitive salary and benefits packages!
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture
  We lead with our Values every day and bring them to life together.
• Boundless opportunity
  We create opportunities to learn and grow at every stage of your career.
• Continuous innovation
  We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity and Inclusion
  We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship
  We build a business that benefits all stakeholders and has a positive social and environmental impact.