Associate Shopper Marketing Manager

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Associate Shopper Marketing Manager

Apply locations Toronto, Canada time type Full time posted on Posted 2 Days Ago job requisition id R-129539

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities.

How you will contribute

You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you will help develop integrated marketing communications and 360 degree campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Delivering results
• Marketing preferably in the fast-moving consumer goods sector
• Our brands and business with a clear understanding of our consumers
• Delivering results autonomously and influencing stakeholders
• Analytical skills and a creative mindset—a balance of commercial and strategic acumen
• Presenting a story in an inspiring and convincing manner
• Project management from design to completion with an action orientation

More about this role

About Us:

Mondelēz International (Canada) is looking for an Associate Shopper Marketing Manager to join our Marketing Team!

The retail landscape is constantly evolving. As such, Retailers (Customers) are seeking innovative strategies and initiatives to boost their in-store & online traffic and increase basket size. Shopper Marketing plays a pivotal role in driving conversion for our brands, by bringing forward best-in-class programs and providing growth solutions for our Customers.

With a Customer and Shopper centric mindset, the Associate Shopper Marketing Manager will support the Shopper Marketing Managers and Senior Manager in working collaboratively with internal cross-functional colleagues and external agencies to help bring programs to fruition across the business and our respective Customer (Sales) Teams. The Associate Shopper Marketing Manager will also support with post analyses of shopper programs and own the management of creative service requests that come through, working closely with our Design Team. This includes the end-to-end process oversight, briefing, management and obtaining necessary approvals (no design experience req.).

The successful candidate is a motivated and organized individual who has a passion for driving joint value for our business, Customers and Shoppers (end users). If you are enthusiastic, embody a growth mindset, have a desire to drive your development, have strong communication, prioritization and collaboration skills, we would love to hear from you.

In this role, you will:

• Work closely with the Key Account Managers and Design Team to develop Customer-specific omni activation design tactics, flyers, tribute ads, (among others), managing the process from start-to-end (crafting briefs when required) and obtaining all necessary design review approvals (Legal, Translation (if required), Regulatory etc.) to ensure the creative aligns with Brand standards and meets the usability requirements
• Collaborate with Brand Marketing teams to ensure alignment between brand messaging and shopper activations
• Collaborate with agency partners and vendors to support in executing creative assets, promotions and activations
• Successfully juggle multiple projects and deadlines; while working independently within a team environment
• Work comfortably in a fast-paced environment
• Manage the development of creative banners speaking to our promotions, to leverage on our owned platform, Snackworks.ca
• Utilize the Nielsen data platform to evaluate program success and identify areas for improvement
• Leverage data sources at our disposal to inform program development
• Stay current on shopper marketing trends, technologies, and retail landscapes, to propose innovative ideas
• Assist with other diverse activities to support the Shopper Marketing Managers & Senior Manager
• Showcase strong communication skills and a collaborative leadership style working with key partners (sales, customers, brand, cross-functional team and external agencies)

To be successful in this role, you have:

• A Bachelor’s Degree in Business with a specialty in Marketing/Commerce, or, related field
• 1-2 years of previous marketing/shopper marketing experience preferred; if you have recent Co-Op or internship experience, you will also be considered
• Experience working in CPG, or a fast-paced environment preferred
• A growth mindset; a passion to learn and drive your development
• Excellent project management, organizational and prioritization skills
• The ability to manage multiple projects and work with key stakeholders simultaneously to meet key deliverables and ensure we are always executing with excellence
• Excellent written and verbal communication skills
• Analytical skills, experience with Nielsen is preferred (training & development are offered)
• Experience developing marketing programs, rooted in insights & to drive conversion
• Knowledge of the Canadian retail landscape

Work schedule:

• Regular Business Hours M-F (Hybrid)

No Relocation support available

Business Unit Summary

With several brands that are among consumer favourites, including Cadbury, OREO, Christie and Maynards, we are one of the largest snack companies in Canada. Many of our iconic brands are ranked first, second or third in their categories, and our manufacturers and pastry chefs have an enviable mission to create and manufacture chocolate, cookies, crackers and candy in our iconic factories and locations across Ontario. A company with many ambitious growth targets, we have invested close to $250 million in our Ontario plants in recent years alone; We run marketing campaigns promoting innovative products such as Cadbury Dark Milk tablets and OREO Birthday Cake and Peppermint Bark cookies. Our community of more than 2,683 employees is present across Canada and our head office is in Toronto. Passion and dedication characterize our Company. We encourage all our employees to be themselves at work, to speak out and to encourage diversity in all areas of activity. In addition, we foster a flexible work environment and place great importance on the notions of trust and empathy to promote a true sense of belonging.

Mondelez welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process. Please note that the term "accommodation" in this posting means changes that are made in order to meet the needs of a person with disabilities and not lodging.

Job Type

Regular

Brand & Portfolio Management

Marketing

At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.

We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum