Associate Shopper & e-Commerce Marketing Manager

Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Marketing, Sales, Digital, E-Commerce
Years Experience: 2-4 Years
Job Type: Full-time
Posting Date: January 23, 2025

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Job Description

Position Summary:

The Associate Shopper and e-Commerce Marketing Manager is a hybrid role. They will manage specific assigned key customers and be accountable for Digital and e-Commerce tools and content management, development, and execution of customer-specific shopper and e-Commerce marketing programs (which include budgeting) that achieve brand business objectives. Responsible for all aspects of the shopper marketing program life cycle including gaining cross-functional alignment and managing agency resources and program budgeting. Develops a comprehensive understanding of strategies in relation to their assigned retailers to ensure shopper marketing and e-Commerce solutions are aligned to both organizations. They will be responsible for translating cross-customer shopper insights and category knowledge to identify & address customer opportunities into the broader Brand Building/Brand Development processes.

This role works with the Commerce team on everyday management of the business, including supporting the team with day-to-day tasks and processes such as e-Commerce management, retailer program executions, national program executions, budgeting, and communications. Additionally, this role will own and be seen as the key contact for digital and e-Commerce tools and content management.

Job Responsibilities:

40% Program Execution and Customer Relationship Management

• Develops all components of Shopper Marketing and e-commerce programs including program objectives, budgeting, creative brief, agency briefing, program plan alignment, in-market execution, and post-analysis.
• Works closely with internal teams such as perfect store and commercial strategy to bring programs to life in store.
• Leads management of agency partner resources to develop and execute shopper marketing and e-commerce programs.
• Leads sell-in and negotiations for Shopper Marketing and e-commerce programs with the Marketing, third-party agency, and Perfect Store teams of assigned customer in partnership with their respective Customer Team.
• Works closely with brand and legal teams on all program aspects including contracts, creatives, and product alignment.
• Develops and manages relationships with customer’s marketing and dedicated agencies to facilitate flawless program execution and build the company’s reputation.
• Consults as the Shopper Marketing and e-commerce knowledge expert for assigned customers, sharing tactic recommendations and best practices for Brand National campaigns.
• Integrates programming and recommendations into both short- and long-term customer joint business planning.

30% Planning and Financial Management

• Supports the Shopper Marketing and e-commerce planning process by utilizing objectives, strategies, and available insights/data to build annual shopper and e-commerce marketing plans for assigned customers.
• Responsible for e-commerce budgets as well as shopper program budgets.
• Collaborates with Brand, Sales, Supply, and Finance teams to ensure Shopper and e-commerce Marketing programs are aligned to strategy and business objectives related to net sales, gross margin.
• Leverages shopper insights and collaborates with Customer Insights to ensure programs are insight-driven.
• Manages the budget for assigned customers including all allocations through Brand P&Ls and is accountable to forecast and track to plan.
• Assists Commerce Marketing Managers with accounts payable and financial tool reporting, working closely with finance and AP on problem-solving when required.
• Assists the Commerce Marketing Team with the processing, tracking, and closure of invoices.
• Supports the overall marketing team with the communication and logistics of key team meetings.

30% Digital Marketing

• Supports the deployment of Digital Commerce marketing programs with major online retailers working cross-functionally and with external contacts to implement programs.
• Manages relationships with assigned retailers, including e-commerce account teams.
• Assists in the media coordination of digital programs utilizing the internal media team.
• Overall owner of eCommerce product catalog and ensuring all graphics online are up to date for all retailer sites which includes project management and agency management.
• Executes the digital shelf for all retailers through Salsify.
• Manages internal websites.
• Acts as a Liaison and ensures content quality is up to date on retailer websites.
• Works closely with Commerce Marketing Managers on retailer scorecards to ensure content is relevant and makes recommendations for improvement.
• Works with external agency on best practices with rating and reviews as they apply to retailers.
• Executes, coordinates, and works with internal and external teams on Post Analysis reporting for all promotions.

Departmental/Corporate Tools & Process

• Subject matter expert on key tools that enable marketing communication or commercialization process (i.e., invoicing, GS1, Salsify, internal financial tool, Nielsen).
• Owns and updates the ECCNet/GS1 tool.

Qualifications, Education & Experience:

• University degree preferred.
• 2-5 years' experience at a marketing associate level. Experience with digital/commerce programs is a definite asset.
• Understanding of ECCNet/GS1, Salsify, or similar commerce management systems is a definite asset.
• Knowledge and experience with Microsoft Office, specifically Outlook, Word, Excel, and PowerPoint.
• Strong organizational and time management skills are critical – must adhere to deadlines, multi-task, have a keen attention to detail, and be able to prioritize.
• Strong communication skills (both written and oral).
• Ability to work both independently, with minimal supervision, and in a team environment.
• Ability to learn quickly and manage workload in a cooperative and demanding environment.

Our Modern Workplace:

Conagra’s culture of collaboration enhances our ability to meet critical business goals, deliver value to customers and consumers, and provide you with the flexibility you need to achieve a better work-life balance. This position requires you to work from our Mississauga office 3 days a week.

#LI-Hybrid

Compensation:

Pay Range: $61,000-$90,000

The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to location, relevant experience/level, and skillset, while balancing internal Conagra employees’ equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.

We care about your total well-being and will support you with the following, subject to your location and role:

• Health: Comprehensive healthcare benefits, mental well-being support, and wellness spending account.
• Wealth: Great pay, bonus incentive opportunity, wealth accumulation program, and access to discounts.
• Growth: Career development opportunities, employee resource groups, on-demand learning, and tuition reimbursement.
• Balance: Paid-time off, flexible work schedules, Employee & Family Assistance Program, and volunteer opportunities.

Our Company:

At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized, and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact, and own your career. We're in the business of building champions – within our people and our iconic brands like POGO, VH Sauces, and Orville Redenbacher.

Our focus on innovation extends beyond making great food; it also reflects our commitment to embracing new solutions that positively impact our team, the communities we serve, and the health of our planet. Foodies Welcome.

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or any other protected factor. Conagra is committed to working with and providing accommodation to individuals with disabilities. If you need special assistance or an accommodation while seeking employment, please email Canada.Recruitment@conagrafoods.com. We will make a determination on your request for accommodation on a case-by-case basis.