Associate Product Manager - Coronary - Abbott Vascular (Mississauga)

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Mississauga location in the Vascular Division.

Abbott Vascular provides innovative, minimally invasive, and cost-effective products for treatment of vascular disease.

What You’ll Do

• Develop and execute, with commercial support, an integrated strategic planning for marketing, training, demand generation and sales promotion, implementing action plans and monitoring results in the Coronary market with a focus on revenue results and achieving division’s objectives.
• Understand the dynamics of the Coronary market; maintain an up-to-date knowledge of coronary intervention technology portfolio, competitive products and customer requirements to enable the effective promotion of ABBOTT product advantage.
• Maintain and update market data on a quarterly basis; develop and document market information, highlighting key trends and track market share.
• Develop and execute marketing programs for the effective promotion of the Coronary product lines, including product launch plans and market share growth programs.
• Work closely with the Sales Clinical Specialist, Key Account Managers, and customers by providing direct product and marketing expertise and coordinating key national programs.
• Encourage cross-divisional collaboration and teamwork to contribute to the One Abbott target achievements.
• Work proactively with CALA (Canada & Latin-America) marketing and product teams to develop and execute Canadian business strategy and help meet ABBOTT Global objectives and goals.
• Collaborate with the Clinical department on product registries, new technology assessments, and product clinical trials.
• Review and prioritize product plans with regulatory and complete sales forecasts; assist in inventory planning and customer service.
• Gain knowledge of market dynamics in terms of provincial health care funding and reimbursement in the Cardiac space.
• Maintain knowledge of local market opportunities and threats including competitors' offerings.
• Contribute towards the strategic plan and operating plan processes (LBEs, Sales Quota, Pricing).
• Provide marketing and sales management with market trends, competitive data, emerging ABBOTT technology and programs, and relevant market analyses to help define business goals.
• Establish and recommend marketing goals and key deliverables which support revenue and market share growth.
• Work regularly with sales management to communicate and adapt marketing objectives, plans and programs (QPA – Quarterly Plan of Action) to evolving business requirements.
• Conduct product overviews for commercial teams and physicians.
• Drive market development activities through establishment of best practices and development of tools to raise awareness of the benefits of assigned product(s)/product lines.
• Build strong relationships and networking with key stakeholders and opinion leaders nationally (HCPs and Key admin decision makers in the Health System).
• Perform other related duties and responsibilities, on occasion, as assigned.
• Coordinate with Commercial the development and presentation of the annual Business Plan, a strategic planning process which provides an organized and standardized path to propose business plans and track results.
• Strong knowledge in how to generate value through digital tools.

Education/Experience/Competencies

• Minimum of a Bachelor’s Degree (preferably in Marketing).
• 1-3 years marketing experience.
• Experience working with Medical Devices preferable.
• Experience working with strategic product planning and commercial execution.
• Developed leadership skills/experience.
• Experience working in a broader enterprise/cross-division business unit model preferred.
• Excellent interpersonal relationship skills for teamwork and collaborative work.
• Ability to work in a highly matrixed and geographically diverse business environment.
• Ability to work within a team and as an individual contributor in a fast-paced, changing environment.
• Ability to leverage and/or engage others to accomplish projects.
• Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
• Multitasks, prioritizes and meets deadlines in a timely manner.
• Strong organizational and follow-up skills, as well as attention to detail.
• Strong numeric analysis skills.
• Commercial knowledge of the medical device industry.
• Canadian Health Care system.
• Experience on development programs for HCPs and other stakeholders.
• Some experience in influencing and/or changing stakeholder’s habits.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.