Associate Director, SEO Marketing - Canada Remote

At Directive Consulting, we're a performance marketing agency that specializes in working with SaaS and tech companies. We've developed a unique marketing methodology called Customer Generation, which prioritizes generating SQLs and customers over traditional metrics like MQLs. Our comprehensive range of services includes Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy, all designed to help our clients hit their SQL targets consistently. We're always looking to expand our teams with individuals who have a growth mindset and are future-focused. Join us today!

Overview:

Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L. These individuals are our power players, proactive strategists and relationship-builders with deep Content Marketing and SEO expertise. Your goal will be to manage performance for our growing portfolio of clients, support your team of Strategists, and ensure our clients are feeling the value of our partnership.

Role and Responsibilities:

1. Goal Setting: Associate Directors are directly responsible for setting the goals for every client engagement in their portfolio and ensuring that Strategists are pacing towards NSM (North Star Metric) attainment.

   • Data sources include Google Analytics, CRM data, SEMRush reporting, and client CRMs like Salesforce, HubSpot, or Marketo.

   • Reporting and ROI are foundational to our methodology and we consistently report to clients on these important metrics.

2. Best Practices: Associate Directors are directly responsible for ensuring that every one of the Strategists in their pod are following best practices across all channels and mediums. In particular:

   • Financial modeling - understand historical performance and forecasting the impact of the client’s investment

   • Customer generation - we care about revenue, not just leads

   • Share of SERP - there’s more opportunity than just the 10 blue links

   • Content production - creating unique and engaging content that has an impact

3. Innovation & Experimentation: Associate Directors should always be on the hunt for ways to incorporate new technology and methodologies into our content and SEO programs, such as generative AI and programmatic SEO. You should also be curious about experimenting with new content formats, search environments and distribution channels.

4. Breakdown Barriers: Every great SEO & content marketing strategy lives or dies at the moment of approval. It’s your responsibility to understand these moments and support your team of Strategists in earning a yes.

   • Ensure roadblocks are a part of every 1x1 conversation with Strategists, and that an action plan is established to take down any roadblocks for the success of the strategy.

5. Accountability: We need leaders, not managers. Nobody wants a manager, everyone wants a leader. Build structure, create a cadence, support proactively, and empower your team with clear and concise communication + expectation setting.

6. Executive Presence: The Associate Director will play a pivotal role in delivering the agency's thought leadership and driving high-level client engagement. This individual must exhibit executive presence and exceptional communication skills, adeptly translating complex strategies into compelling narratives for marketing leadership and C-suite stakeholders. They will serve as a trusted advisor, confidently presenting insights, recommendations, and performance outcomes while fostering strong relationships with clients.

KPIs:

• Client Performance: NSM Attainment: 100%

• Customer Satisfaction: CSAT survey results avg. 4.2+

• Revenue Retention: Positive NRR

What You Offer:

• A proven track record of success around implementing content marketing strategies and SEO principles including keyword research, on-page optimization, forecasting, strategic planning for content campaigns and content production, and best practices for AIO

• Analytical insight and the ability to turn insights into action—leveraging audience data and industry knowledge to craft powerful campaigns backed by measurable results

• Strong and dynamic communication skills - you are confident in client-facing situations and have experience owning relationships with key stakeholders and C-Suite executives

• Strong familiarity with industry tools such as Google Search Console, GA4, SEMRush, Ahrefs, Screaming Frog/crawling tools

• Results-driven, resourceful, and always thinking of creative ways to extend a client’s reach and relevance

• Proven organizational, project, and time management skills

• Genuine enthusiasm for digital marketing, SEO and Content

• Portfolio of organic strategies that have driven customer-generation

• Experience pitching SEO and Content Marketing to B2B tech / SaaS clients and proven expertise in upselling, cross-selling, and securing renewals for partnerships

• A passion for side quests - we are a team of innovators who are constantly looking for ways to work more efficiently, unearth new strategies, and be at the forefront of the industry so our clients can continue to excel

• Must have agency experience

• Has at least some B2B Tech SaaS experience

What We Offer:

We have a set living wage at Directive

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

Mental - Access to certified therapists through Spring Health, membership to Headspace

Physical - Gympass

Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

Financial - Traditional and Roth 401(k) with a 3% company match

Bonus - Annual bonus based on tenure, which scales in total amount over time

Annual Anniversary Trip with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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